Director, Digital Product

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The Director of Digital Product plays a pivotal role in driving our online shopping experience and ensuring seamless integration with our brand's vision. You will own the e‑commerce experience, including headless architecture, international operations, website performance, conversion rate optimization, site merchandising, subscription management, loyalty program management, and web analytics.

• Develop and execute a comprehensive e‑commerce roadmap aligned with company business objectives, subscription models, loyalty programs, web analytics, and feature buildouts including full P&L ownership.
• Own the full direct‑to‑consumer P&L, ensuring revenue, OPEX, and EBITDA targets are set and achieved.
• Forecast the DTC channel by market and product, partnering with global advertising, demand planning, and operations teams.
• Build and manage a prioritized testing roadmap, design and run tests, and implement winning optimizations.
• Own website merchandising strategy that marries optimal user flow with product revenue targets, continually optimizing for user value.
• Execute and contribute to defining the vision for a seamless user experience that drives conversion and brand love.
• Monitor key performance metrics (CR%, AOV, revenue per user, time on site, site speed) for each international store, analyze data, and generate performance reports.
• Collect business requirements from cross‑functional stakeholders and translate them into fully built‑out briefs for development.
• Manage and coordinate multiple Shopify stores tailored to different countries, ensuring localized content, currencies, and payment options.
• Leverage ecommerce tech and data instrumentation to drive development of new features for enhanced flexibility and performance.
• Report on the DTC channel in cross‑functional and leadership forums, synthesizing why core KPIs were achieved or missed.
• Lead the integration and implementation of web analytics with GA4 and an A/B testing roadmap.
• Oversee and optimize the Shopify platform for each international store, including product listings, inventory management, and site performance.
• Identify opportunities to enhance the Shopify experience for each market, introducing new features, integrations, and payment options.
• Use data analytics and user insights to make informed decisions and recommendations for improvements in the headless architecture.
• Implement SEO best practices tailored to each international store to improve search engine rankings.
• Conduct regular usability testing, QA, and bug tracking to maintain a smooth, error‑free shopping experience.

• 7+ years proven experience as a Shopify Product owner or similar role in e‑commerce, with expertise in headless architecture, international operations, and conversion rate optimization; at least 2–3 years of site P&L ownership experience preferred.
• At least 2–3 years of people management experience (developers, designers, customer experience).
• Experience implementing and optimizing subscription management using Recharge and loyalty program management.
• Ability to scope projects with level of effort and business impact.
• Proficiency in web analytics integration and implementation, particularly with GA4.
• In‑depth understanding of headless commerce principles and the Shopify platform, including Shopify Plus.
• Strong experience in the Shopify App Ecosystem for Digitally Native Brands.
• Proficiency in data analysis and the use of data to drive decision‑making.
• Experience with SEO and digital marketing strategies within a headless and international context.
• Excellent project management and communication skills.
• Creative problem‑solving abilities and passion for innovation.

• $160,000–$185,000 annually*
• Bonus opportunity
• Health benefits – 100% employer‑paid medical, dental & vision coverage
• Flex time off – unlimited personal time off and paid company holidays
• Seasonal flex days – flexible scheduling to enjoy extra time during spring & summer
• Parental leave – up to 18 weeks paid
• 401(k) – company match
• Flexibility & wellness stipends – monthly stipends to support remote work &…