Senior Project Manager - Digital Advertising; Remote

• Full-time
• Shift: 1st
• Compensation: USD 130,000 - USD 150,000 - yearly

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

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The Senior Project Manager - Digital Advertisingleads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives.

As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices.

KEY DUTIES/RESPONSIBILITIES

Project Leadership & Delivery: Lead end-to-end delivery of complex digital advertising projects,
including marketing technology stack implementations, programmatic advertising platforms, ad
tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases
using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project
scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate
dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure
seamless integration. (25%)

Digital Advertising Initiatives: Support implementation and optimization of digital advertising
technologies including programmatic platforms, attribution tools, audience management systems,
and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign
workflows, creative asset management, targeting capabilities, and performance measurement
frameworks. Partner with marketing, analytics, and data science teams to deliver projects that
enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech
providers, agencies, and platform partners. (20%)

Stakeholder Communication & Collaboration: Serve as primary point of contact for project teams,
business owners, and executive sponsors. Deliver clear, concise project communications including
status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment
through sprint reviews, steering committee meetings, and governance sessions. Present project
updates and recommendations to leadership using data visualization and storytelling techniques.
(20%)

Team Coordination & Resource Management: Coordinate distributed, cross-functional teams
including developers, data engineers, marketing technologists, UX designers, and business
analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies.
Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate
resources based on skill requirements and project priorities. (15%)

Change Management & Adoption: Partner with business units to ensure smooth implementation
of digital advertising solutions. Develop and execute change management plans including training,
documentation, and communications. Validate that new capabilities are adopted and process
controls are established. Review deliverables to ensure alignment with acceptance criteria and
business objectives. (10%)

Mentorship & Knowledge Sharing: Stay current on emerging trends in project management, agile
practices, and digital advertising technology. Contribute to PMO process improvements and
development of reusable templates and frameworks. Provide input to performance…