Builder Relations Lead San Francisco, CA NY; Austin, TX; Remote

Overview

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

As we launch our AI-native platform, we need someone to bridge powerful AI capabilities with builders who haven't discovered their potential. Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, Linked In, You Tube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments.

Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.

Community Engagement & Influence (60%)

• Daily presence in r/Airtable with active participation across Slack, Twitter, Linked In
• Build relationships with power users in Built On Air , No
  
  Code communities, industry groups
• Create platform-specific content matching each community's culture
• Convert AI-skeptical builders through authentic interactions and demonstrations
• Monitor sentiment and identify opportunities to showcase AI solutions organically

Content Creation & Demonstration (25%)

• Rapidly prototype working Airtable demos answering community questions
• Create platform-native content:
  Reddit posts, Twitter threads, Linked In articles, You Tube tutorials
• Develop viral demonstrations adapted for each platform
• Host live building sessions and You Tube streams
• Share genuine experiments and discoveries, building in public

Strategic Community Building (15%)

• Identify and nurture relationships with influential community members
• Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, Linked In AI groups)
• Be a resident Airtable expert in owned community
• Coordinate with existing Airtable content creators
• Track AI adoption sentiment shifts across platforms
• Partner with Academy team for multi-channel enrollment drives

You're known across multiple builder/technical communities with authentic engagement skills and quick tool mastery. You understand each platform's unique culture and can code-switch between helping solopreneurs in Discord and discussing enterprise architecture in professional Slack.

You rapidly master new platforms, creating content that makes experienced users say "I didn't know you could do that!" You believe AI enhances human creativity and will demonstrate this through inspiring working examples.

• Active Reddit account with technical community engagement
• Established presence on 2+ additional platforms (Discord, Slack, Twitter, Linked In, You Tube, Tik Tok)
• Strong technical aptitude and quick learning ability
• Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications
• Content creation track record across different community cultures
• Platform-specific engagement strategy expertise
• Airtable expertise or eagerness to quickly develop it

• Top contributor in r/Airtable or similar technical communities
• Active Built On Air  Slack or professional Airtable community member
• You Tube, Tik Tok, or platform presence with 5K+ followers and technical content
• Community-led growth background at B2B SaaS companies
• Moderator/admin experience across platform types
• Airtable certification or extensive consulting experience
• Conference or community speaking experience
• Content strategy experience for AEO/GEO

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances.