Senior Events Marketing Manager - Webinars Durham, North Carolina Marketing

What You ll Do

Avalara is looking for an accomplished Event Marketing Manager to lead our webinar strategy as a core pillar of our demand engine. You ll build a digital event program designed to promote engagement, accelerate conversion, and contribute directly to pipeline creation across segments.

You ll partner with Revenue Marketing, Product Marketing, Partner Marketing, Sales, and Campaigns to deliver webinars based on audience needs, campaign themes, and product priorities. You ll oversee the full digital event lifecycle — from planning and content coordination to promotion, execution, and post-event optimization — with a focus on driving measurable conversion and pipeline outcomes.

This is a fantastic opportunity to build what s possible. You ll use AI and automation to increase delivery, enhance targeting, and improve ROI and innovation across the webinar experience

This is a fully remote position reporting to marketing leadership

#LI-Remote

• You will plan and prioritize webinar strategy and always-on programming based on funnel stage, campaign goals, and audience needs
• You will align webinar themes with campaign messaging, product strategy, and pipeline priorities
• You will coordinate with Revenue Marketing and Campaigns to embed webinars in GTM programs
• You will oversee end-to-end execution of webinars, including planning, speaker prep, platform setup, QA, and live facilitation
• You will manage promotional strategy, follow-up content, and reporting workflows
• You will build and manage the webinar calendar across segments and buyer journeys
• You will contribute to broader event channel planning with Field and Event Marketing counterparts
• You will build webinars using platforms such as ON24, Zoom Webinar, or Goldcast
• You will use AI tools to support segmentation, content development, and post-event analysis
• You will track performance metrics and identify opportunities for improvement in targeting and content

• 6+ years of experience in digital event marketing, webinars, or campaign execution
• Experience managing webinars across B2B audiences and funnel stages
• Familiarity with platforms such as ON24, Zoom Webinar, Goldcast, and Marketo
• Working knowledge of CRM, campaign reporting, and funnel KPIs
• Experience using AI for campaign support, targeting, or content development

AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.

• You ll bring experience using AI and AI-related technologies, ready to thrive here.
• You ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we re a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.