Senior Paid Media Strategist; Remote

Senior Paid Media Strategist (Remote US) - Future Opening

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Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that help them hit their SQL targets every time.

As we continue to grow, we’re seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure tasks are aligned and quality is maintained
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of programmatic campaigns
• Manage personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, Linked In Ads, & others)
• Proficiency in using advertising platforms and tools such for Google Ads, Facebook Business Manager, Linked In Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools such as Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Proven and measurable success with mid‑market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem‑solving mindset
• Commitment to staying on the cutting edge of the industry and sharing insights
• Strong organization, prioritization, and multi‑project management skills
• Quality-obsessed attitude for advertising campaigns
• Willingness to travel to visit clients approximately once per year

• Embed core values in every interaction, internally and externally
• Effectively manage ~5 mid‑tier and enterprise accounts
• Meet and exceed department-level OKRs such as client growth and goal attainment
• Build client trust and relationships that drive consistent renewals
• Cross‑sell services aligned with client goals and objectives
• Communicate results clearly to client contacts and executives
• Make exceptional strategic decisions for accounts

Remote US:
Base salary range is $90,000 - $110,000 USD with potential for bonus eligibility.

• Medical, dental, vision, disability, and life insurance (100% employer‑paid plan for you, 50% for dependents)
• Access to mental health resources (Spring Health, Headspace)
• Gympass membership
• Unlimited PTO (minimum 2 weeks), Paid Company holidays, Birthday off, End‑of‑year recharge, Paid parental leave
• 401(k) (Traditional and Roth) with 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip with peers and executive leadership

Remote‑first company. Work from anywhere in the US, with optional office use in Irvine, California. For some positions we accommodate Canadian, UK, and Australian employees with appropriate work authorization.

Functions:
Conduct virtual meetings via Zoom and Slack, operate a laptop (PC or Mac), and use productivity tools. Must be stationary for extended periods, have reliable internet, and present a professional background.

Reasonable accommodations are available for qualified individuals with disabilities. Direct accommodation inquiries to ca

Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.