Marketing Technology Director

Overview

Marketing Technology Director role at The Mosquito Authority and The Pest Authority.

Location:

Charlotte, NC. Job Type: Full-Time. Benefits: 401(k), Health insurance, Paid time off, Dental insurance, Vision insurance.

• Lead national Google Business Profile strategy.
• Oversee AI-driven workflows including chat and SMS journeys.
• Manage vendors and collaborate cross-functionally across Marketing, Operations, and IT.
• Architect, govern, and optimize systems including marketing automation platform governance, data flows, API and webhook integrations, lead-routing logic, and analytics.
• Rebuild multiple brand websites with scalable location-based pages.

• 5+ years in Mar Tech, Marketing Operations, CRM leadership, or digital systems.
• Expertise with marketing automation platforms (GHL, Hub Spot, Marketo, etc.).
• Strong understanding of GA4, GTM, attribution, and data architecture.
• Experience managing complex website rebuilds or large multi-site ecosystems.
• Ability to lead vendors and collaborate across technical and non-technical teams.
• A systems-thinking mindset with strong analytical and problem-solving skills.

• Lead high-impact digital transformation across three national brands.
• Build scalable systems used by hundreds of franchise owners.
• Work with a leadership team committed to innovation and growth.
• Make a real difference in how franchisees win in their local markets.
• Flexible work from home options available.