Sr. Director, Digital & Content Marketing
Menlo Park, San Mateo County, California, 94029, USA
Listed on 2026-01-23
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IT/Tech
Digital Marketing, SEO
Betterworks is HR software to align, develop, and activate your workforce for business growth. Organizations are able to replace outdated, ineffective, universally loathed annual review processes with powerful Continuous Performance Management programs that help managers be better at the conversations, coaching, and development necessary to inspire and motivate the entire workforce to achieve an organization's top priorities today and be ready for tomorrow's challenges.
Drive innovation in content and digital marketing! Join our Marketing Division as Senior Director, Digital & Content, and transform how we connect with our audience.
This is a fully remote position.
About the Role
As Senior Director of Digital & Content Marketing, you will own Betterworks’ content and digital strategy end to end—from search-led demand capture to sales-aligned content that influences pipeline.
This role is responsible for how high-intent enterprise buyers discover Betterworks, evaluate our point of view, and engage with our website and content across the buyer journey. You’ll lead SEO (including LLM-driven discovery), website design and performance, and a modern content engine powered by AI and subject-matter expertise.
Reporting directly to the CMO, you’ll work closely with Product Marketing and Growth Marketing to ensure content and digital efforts drive measurable business impact—not just awareness.
What You Will DoLead Betterworks’ SEO and search strategy as a primary source of high-intent enterprise demand.
Ensure strong visibility across traditional search engines and emerging LLM-based search and recommendation tools
.
Build a content and keyword strategy aligned to real buyer intent, focused on performance management challenges and solutions.
Partner with Growth Marketing and Rev Ops to connect search-driven traffic to qualification, pipeline, and revenue outcomes.
Define and own a content strategy tailored to CHROs and senior HR leaders
, grounded in how they buy—not generic HR thought leadership.
Build mid-funnel and sales-aligned content that supports buyer evaluation and deal progression.
Establish a clear editorial point of view and quality standards across all content formats.
Ensure content is designed for reuse across search, demand programs, sales enablement, lifecycle marketing, and product launches.
Lead the use of AI-assisted content creation to increase scale and speed without sacrificing quality or credibility.
Train and guide AI models using SME-backed inputs, proprietary insights, and editorial guardrails to avoid low-quality or generic outputs.
Define processes for human review, validation, and continuous improvement of AI-generated content.
Stay current on how AI and LLMs impact content creation, search visibility, and buyer behavior.
Own as a core revenue channel, with accountability for engagement and demo conversion.
Lead website strategy, structure, and optimization, overseeing design and development
Establish testing and optimization practices to continuously improve messaging, UX, and conversion paths.
Oversee the digital tech stack and CMS to support speed, scalability, and performance.
Lead a web and content team with agency support as needed.
Build clear workflows, ownership, and standards across content and digital execution.
Coach and develop team members while raising the strategic and executional bar.
Manage agency and freelancer relationships to ensure leverage, quality, and efficiency.
Work closely with Product Marketing to translate product positioning and messaging into effective content and digital experiences.
Partner with Growth Marketing to ensure content, SEO, and website efforts directly support demand generation and pipeline acceleration.
Collaborate with Sales to ensure content reflects real buyer conversations and supports deal progression.
Align with Rev Ops on measurement, attribution, and reporting.
Organic search and AI-driven discovery become reliable sources of…
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