Digital Strategist

Location: Hybrid role in Chicago, IL (3 day in office/ 2 days work from home)

Scale Marketing is growing! We’re seeking a Digital Strategy & Activation Manager to join our expanding Digital team and play a key leadership role in shaping innovative media strategies that drive outstanding client success. Reporting directly to the Group Media Director, this role combines strategic vision, analytical expertise, and a passion for digital innovation
.

We’re looking for a solution-oriented leader and collaborative team player with a proven track record of delivering results, guiding teams, and providing impactful thought leadership in the ever-evolving digital landscape.

• Lead the development and execution of advanced digital media plans aligned with client business goals.
• Analyze platform-specific KPIs to ensure campaign effectiveness, identify opportunities, and provide actionable insights.
• Interpret large, complex datasets to uncover trends and drive campaign performance.
• Anticipate challenges and proactively develop innovative solutions.
• Champion testing strategies to enhance client media buys.

• Serve as a trusted advisor, educating clients on digital strategy, execution, and measurement.
• Stay ahead of industry shifts across programmatic, paid social, paid search, CTV, DOOH, and emerging channels.
• Present innovative growth opportunities, platform betas, and POVs that influence client strategy.
• Act as SME for programmatic and social media platforms, guiding both clients and internal teams.
• Collaborate with Strategists to deliver strong, integrated digital media plans.

• 4+ years of progressive digital media experience (agency experience preferred).
• Proven success leading complex programmatic and paid social campaigns.
• Strong business acumen and comfort engaging with C-level clients.
• Certifications and expertise in social platforms, DSPs, Google Analytics, Google Tag Manager, and Facebook Blueprint.
• Experience with integrated/mixed-media strategies; traditional media buying a plus.
• Advanced analytical skills; proficiency in Excel and BI tools.
• Strong communicator with the ability to translate complex digital concepts to varied audiences.
• Collaborative leader with mentoring experience preferred.
• Alignment with Scale Marketing’s values:
  solution-oriented, strategic, proactive, and team-driven.

• Solution Oriented – You see challenges as opportunities.
• Lean Forward Attitude – You anticipate needs and act with initiative.
• Strategic Thinker – You balance vision with execution.
• Get-It-Done Mindset – You take ownership and deliver results.
• Team Player – You thrive in collaboration.
• Comprehensive health, vision, and dental coverage with generous employer contribution.
• Open, collaborative, and casual work atmosphere.
• Company-sponsored events & team‑building experiences.