Director, Strategy

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognized agency with credentials:

• Great Places to Work certified three years in a row

• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

We’re looking for a strategic leader who thrives at the intersection of business objectives, media strategy, creative integration, and data-driven insights—while staying deeply connected to culture and emerging trends.

As a Director of Strategy, you will lead high-profile client engagements and shape campaigns that not only deliver measurable impact across the full customer journey but also embed brands authentically within the cultural zeitgeist. You’ll translate cultural insights into actionable strategies and compelling stories that drive relevance and results. This role requires a balance of big‑picture vision and hands‑on execution. You’ll work

directly with senior clients, internal teams, and external partners to develop and execute strategies that are innovative, integrated, and performance driven.

• Act as one of the agency’s cultural experts, identifying emerging trends, movements, and societal shifts that align with client brand values.
• Shape and define cultural pillars that clients can authentically integrate into their marketing strategies.
• Quantify cultural recommendations through data-driven insights, ensuring they deliver measurable business outcomes.
• Build strategic partnerships with cultural influencers, platforms, and organizations to amplify brand relevance.

• Translate cultural insights into compelling narratives that resonate with audiences and inspire client buy‑in.
• Deliver presentations and workshops that articulate the “why” behind cultural integration strategies.
• Serve as a thought leader internally and externally, sharing perspectives on the zeitgeist and its impact on consumer behavior.

• Translate marketing and business objectives into integrated media strategies, identifying the right channels, audiences, and KPIs to deliver against goals.
• Partner with creative, media, analytics, and client teams to ensure strategies are aligned, actionable, and measurable.
• Serve as the strategic lead in client meetings, presentations, and workshops, clearly articulating recommendations and insights.

• Act as a trusted senior advisor to clients, providing proactive recommendations based on performance data, market trends, and competitive analysis.
• Lead high‑profile pitches alongside senior leadership, shaping the strategic vision to win new business.
• Identify opportunities to grow client…