Search Engine Optimization Strategist; Remote

Search Engine Optimization Strategist (Remote Canada)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue— not just leads. We specialize in Paid Media, SEO, CRO, Rev Ops, and Go‑To‑Market Strategy, building marketing engines that win in SaaS and across B2B industries. If you love performance, solving hard problems, and making a tangible impact, you’ll fit right in. We’re always looking ahead to connect with talented professionals who excel at crafting impactful search strategies, creating compelling content, and delivering measurable value to audiences.

The Strategist is a crucial, client‑facing role that manages day‑to‑day client deliverables, develops custom client strategies, and communicates with both clients and internal stakeholders. The position focuses primarily on B2B tech and SaaS clients, requiring a deep understanding of their service lines and how it impacts the broader marketing strategy.

• Strategic Excellence & Best Practices
  • Develop custom strategies and implement best practices to achieve clients’ NSMs.
  • Leverage clients’ overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies.
  • Collaborate with the Associate Director for roadblocks.
  • Craft creative briefs and compelling content campaigns based on competitor and audience insights.
  • Apply best practices such as LTV:
    
    CAC modeling, Customer Generation, Share of SERP, and Content Production.
• Goal Setting
  • Use available data to set and review client goals during the engagement period.
  • Manage goal approvals with the Associate Director.
  • Data sources include Google Analytics, CRM, SEMrush, and Ahrefs.
• Project Management
  • Ensure execution of planned strategy with Asana and clear task responsibilities.
  • Coordinate with team members, clients, and stakeholders to meet deadlines.
  • Partner with Project Managers in pods when available.
  • Collaborate with content writers and designers to deliver high‑quality campaigns.
• Internal & External Communication
  • Act as the main interface between clients and the team, building strong relationships.
  • Proactively communicate timelines, progress, and roadblocks via Slack and scheduled meetings.
  • Identify opportunities for account growth and potential strategy adjustments.
• Reporting
  • Provide regular progress reports: bi‑weekly meetings, monthly reports, quarterly reviews, and bi‑annual business reviews.

• Proven track record in SEO and content strategy (keyword research, on‑page optimization, link building).
• Analytical insight with Google Analytics and other SEO metrics.
• Strong communication and client‑facing skills.
• Familiarity with industry tools:
  Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog.
• Excellent project, organization, and time‑management skills.
• Passion for digital marketing, SEO, and content.
• Agency experience and B2B tech/SaaS background.

• NSM attainment: 100%
• MRR retention: 96%
• CSAT > 4.2
• Upsells / Cross‑sells / Referrals – proactively seek growth opportunities for clients.
• Maintain high CSAT scores and strong referral relationships.

• Competitive living wage.
• Medical, dental, vision, disability, and life insurance with full coverage for you and 50% for dependents.
• Access to mental health resources through Spring Health and Headspace.
• Gympass membership.
• Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, year‑end recharge (closed Dec 24–Jan 1), paid parental leave.
• 401(k) matching up to 3%.
• Annual performance bonus and annual anniversary trip with executives.

As a remote‑first company, you’ll have the option to work from anywhere in Canada with reliable internet and a professional backdrop. We collaborate primarily via Zoom and Slack. Candidates must be stationary for extended periods, interpret written and verbal communication, and operate required office productivity tools.

Directive values People First and is committed to diversity, inclusion, and equal opportunity. All qualified applicants will be considered regardless of race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.