Digital Content Manager
Madison, Dane County, Wisconsin, 53774, USA
Listed on 2026-01-20
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IT/Tech
Digital Marketing, Social Media Marketing, SEO
About The Clean Slate Initiative
Founded in 2019, The Clean Slate Initiative (CSI) is working across the country, and in Congress, to pass and implement laws that automate record sealing for people with eligible records who have completed their sentence and remained crime-free, and to expand who is eligible for sealing. CSI’s vision is that people will no longer be defined by their records and will have the opportunity to contribute to their community, have a fair opportunity to work, get an education, and achieve their full potential.
To date, thirteen states, and Washington D.C., have passed Clean Slate laws impacting more than 18 million people. CSI works with bipartisan leaders and organizations and offers our expertise on what works: intelligent policy design, an eye toward implementation, and campaign strategies that center lived experience. Along the way, we work to redefine the narrative around people with records, cutting through the bias and stigma, to reorient the legal system to live up to the ideals of second chances.
Learn more about our work here.
The Clean Slate Initiative is seeking a Digital Content Manager to help expand the reach and impact of our messaging. Reporting to the Sr. Marketing & Communications Strategist, this role will lead the day‑to‑day execution of our digital channels, ensuring that our content is timely, persuasive, and aligned with our mission.
This is a high‑impact role that requires hands‑on skills across social media, email marketing, website maintenance, analytics, and content creation. The ideal candidate brings a balance of creative content instincts and a data‑driven mindset to optimize performance across platforms.
Responsibilities and Tasks- Manage and optimize CSI’s social media presence across Meta, Linked In, X, and Tik Tok, including scheduling, publishing, and community engagement
- Create and repurpose digital content — including graphics, short‑form video clips, and copy — for use across social, email, and web channels
- Write, segment, and deploy email campaigns that grow and engage our audience
- Recommend and sometimes make updates to the CSI website (built on Webflow), including posting new content, optimizing for user experience and SEO, and coordinating with external vendors as needed
- Track, report, and analyze key performance metrics (email, social, web) and translate insights into actionable improvements
- Collaborate across teams (e.g., Mar Comms, Policy, Campaigns, Research & Data) and with external partners to ensure message alignment and amplify reach
- Support digital infrastructure, including list hygiene, automation workflows, and basic integrations between tools (e.g., web forms to email platform)
- Monitor digital trends and recommend platform‑specific best practices
- Increased channel growth, engagement and awareness across social media platforms
- Growth, deliverability, and engagement of CSI’s email list
- Improved website performance through SEO and user experience
- Clear reporting that informs strategy and resource allocation
You’ll be joining a team with strong foundations in branding and messaging. This role is an opportunity to build on that work, bringing a more data‑driven, performance‑oriented approach to our digital channels and expanding our reach to the people who need our support most and other key audiences.
Compensation and BenefitsComprehensive benefits package that includes 100% employer‑paid health, dental, and vision insurance, a 6% employer match towards 401k retirement, pre‑tax transportation benefits, and paid holidays, vacation, sick, and casual time off. The Clean Slate Initiative is committed to transparent and fair compensation.
The hiring range for this position is an annual salary range of $90,000-$95,000 per year
. The final salary within this range will be determined based on qualifications and relevant experience. Once an offer is made, we do not negotiate the compensation package.
This is a full‑time position and is considered exempt for overtime purposes. This is a remote position and we are location agnostic regarding where in the US you are based. However, we…
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