Digital Advertising Manager, Search & Social; Retail Media

Position:Digital Advertising Manager, Search & Social (Retail Media)

Location: Remote

Job :523

# of Openings:1

Harvest Group is a trusted integrated commerce agency that specializes in serving CPG suppliers looking to grow their business at Walmart, Target, Amazon, Kroger, Sam’s Club, Costco, and Harris Teeter. Harvest Group offers a connected commerce solution leading their clients with account management, digital content management, retail media management, and replenishment services. Established in 2006, our multi-functional team of retail experts leverages first-class systems and technologies to support our clients along every step of the retail journey.

At Harvest Group, our culture and values are at the core of everything we do. This is evident in every area of our business – in our people, relationships, processes, and ultimately in how we serve our clients. This approach has humbly allowed us the opportunity to receive the following awards:

• Inc Best Places to Work - 2025
• Great Place to Work Certified – 2024
• Fortune’s Best Workplaces for Women – 2024
• Fortune’s Best Consulting & Professional Services - 2024
• Business Intelligence Group Best Places to Work - 2023
• Integrity:
  Doing what is right in all things
• Relationship:
  Pursuing depth, trust, and collaboration
• Service:
  Laboring for others with humility and care
• Excellence:
  Delivering extraordinary performance and results with humility
• Journey:
  Embracing our past and planning for our future with faith

We are seeking a Digital Advertising Manager to support search and social campaign execution within our fast-growing Media practice. This role is ideal for someone with 2–4 years of digital or retail media experience and hands-on expertise managing search (Google) and social (Meta, Tik Tok, and similar platforms) to drive performance to both DTC websites and  destinations.

In this role, you’ll work cross-functionally to activate full-funnel, commerce-first strategies that connect upper- and mid-funnel media directly to conversion and sales performance across DTC and retailer-owned ecommerce platforms. You will play a critical role in campaign setup, optimization, reporting, and innovation — with a direct impact on online sales, retail velocity, and brand growth across platforms including Amazon, , , Kroger, Instacart, and more.

For this role we prefer that candidates are based out of the following states: AL, AR, AZ, CT, FL, GA, IA, , IL, IN, KS, KY, MD, MN, MO, MS, NV, NC, OH, OK, OR, PA, SC, TN, TX, UT, WA, or WI.

• Execute and optimize offsite search and social advertising campaigns across Google Ads (Search, Shopping, Performance Max) and paid social platforms (Meta, Tik Tok, etc.), with the explicit goal of driving traffic and conversion to DTC sites and  product detail pages.
• Activate full-funnel media strategies that support awareness, consideration, and conversion, ensuring media investments are optimized for DTC revenue and  sales performance.
• Collaborate closely with retail media client and channels leads, along with sales teams to ensure offsite media efforts are fully integrated and aligned to DTC and retailer ecommerce priorities.
• Champion Harvest Group values while delivering high-impact, performance-driven solutions for the brands we partner with.
• Monitor campaign performance and leverage platform and retailer reporting tools to evaluate how offsite media influences DTC KPIs and  outcomes, translating data into actionable insights.
• Support audience strategy development, including prospecting, retargeting, and first-party audience activation, designed to move shoppers from offsite environments into DTC and retailer-owned purchase experiences.
• Contribute to media planning, pacing, and in-flight optimizations, ensuring budgets are allocated to maximize DTC conversions and  sales lift.
• Assist in maintaining strong working relationships with platform partners (Google, Meta, Tik Tok) and retail stakeholders.
• Stay current on media trends, evolving measurement solutions, and retailer-specific attribution approaches that connect media exposure to DTC and  performance.

• 2–4 years of experience in digital advertising or…