Programmatic Activation Specialist - Digital; Remote

To be eligible for this position, you must reside in the same country where the job is located.

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision.

We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at

At the center of IQVIA Digital sits our IQVIA Media Operating System, a healthcare specific marketing platform trusted by some of the largest pharmaceutical brands and media agencies. We empower media planning, buying, and analytics teams with the tools they need to do their job, and do it well. By simplifying workflows that used to take days into seconds, integrating functionality that used to require multiple vendors into one, and providing faster and deeper insights than anyone in the industry, we are helping healthcare marketers cut their costs, move faster and drive measurable results – all without having to pick up the phone.

Platform Success is a diverse group of problem solvers with boundless curiosity. Together, we build trusted client partnerships that produce mutual wins through collaboration, empathy, and a readiness to challenge the status quo. We look for people who are consultative, analytical, technically minded, and passionate about driving real results.

We’re rapidly growing and looking for super‑curious, passionate and driven individuals to join our team. Our people are our greatest asset and we’re committed to creating an environment where we all thrive doing what we love. The Programmatic Trading team acts as the campaign delivery engine of the Platform Success group. This team oversees the execution and outcome of all programmatic campaigns while being highly consultative with internal and external partners to ensure value creation.

Programmatic Activation Specialists are responsible for the setup, optimization, and performance management of programmatic advertising campaigns. This role is both strategic and hands‑on, ensuring flawless campaign execution, operational excellence, and client value creation through consultation on strategic optimizations. As a member of the Programmatic Trading team, you will collaborate closely with Account Management and Product Support to proactively drive measurable results for our clients.

• Campaign Setup & Execution:
  Oversee and participate in the end‑to‑end technical setup, pacing, and launch of programmatic campaigns. Ensure campaigns align with client objectives and strategic goals.
• Real‑Time Optimization & Performance Management:
  Actively monitor campaign performance and make real‑time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes.
• Reporting, Analytics & Insights:
  Execute advanced bidding strategies, optimize budget allocation, and deliver actionable insights to clients and internal stakeholders.
• Technical Troubleshooting:
  Proactively investigate and troubleshoot technical issues related to scale, performance, ad serving, data discrepancies, pixel implementation, and delivery errors. Partner with Product Support and Account Management to resolve advanced issues to improve platform stability and overall client satisfaction.
• Collaboration & Value Creation:
  Partner with Account Management to inform and consult on strategic optimization strategies and their outcomes for client retention.

• Campaign Performance & ROI:
  Achievement of key performance metrics (CTR/CPC/NRX/VCR/Viewability, and Audience Quality)
• Efficiency & Accuracy in Execution:
  On‑time and error‑free campaign setup, with minimal adjustments required post‑launch.
• Optimization Impact:
  Demonstrable improvements in campaign efficiency through data‑driven optimizations.
• Operational Excellence:
  Identifies process…