Lifecycle Marketing Specialist

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time.
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* Position Overview:

**** The Lifecycle Marketing Specialist is a crucial member of the marketing team, responsible for orchestrating our customer lifecycle campaigns and targeted programs. Sitting at the intersection of marketing, data, and product, you will be responsible for building, measuring and evolving high-impact customer journeys and initiatives. The role requires a unique mix of technical execution, data-driven optimization and cross-functional project management to build long-term customer value.

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* Job Qualifications:

***** Bachelor’s Degree in Marketing, preferred
* 4+ years of experience in CRM or digital marketing, specifically in digital communications and lifecycle marketing required
* Hands on keyboard experience building complex, multi-stage journeys within enterprise level CRM platforms. Braze experience is preferred
* Experience in the QSR retail, online ordering, or third-party delivery is a plus
* An unwavering attention to detail and commitment to impeccable execution
* Strong organizational prowess, adept at managing complex projects with multiple stakeholders under tight deadlines
* Stellar communication skills, ability to communicate to both technical and non-technical stakeholders
* Test and learn mindset with the ability to pivot strategies based on performance or shifting business priorities
* Analytical curiosity, with a continuous drive for understanding the “why” and proactively recommend optimizations
**** Location Requirement:
**** This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs);
Fridays are optional remote work days.
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* Skills:

*** Detail oriented
* Intellectual Curiosity
* Hungry* Proactive
* Adaptable* Proficient in Martech Systems
**** Key Result Areas (KRAs):
***** Lead the end-to-end implementation, maintenance and optimization of the customer journey roadmap, ensuring a seamless and personalized experience across all digital touchpoints
* Evolve manual, point-in-time, marketing efforts toward behavior-based automated triggers to drive high-value actions and long term customer retention
* Partner closely with App, Product, Engineering and Data Science teams to bring the lifecycle strategy to life
* Oversee full-funnel campaign orchestration, including creative briefing, offer strategy, communication cadence and multi-channel deployment
* Monitor health metrics across all automated campaigns and programs, utilizing data to lead ongoing optimization efforts and sharing actional insights
* Design and implement structured A/B test plans to continuously improve performance
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* Physical Requirements:

***** In-Office Environment:
Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions
* Must be able to collaborate in-person with occasional impromptu in-person meetings
* Office

Conditions:

Adaptability to typical office conditions, which may include exposure to air conditioning, heating, artificial lighting, and varying noise levels
* Mobility:
Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches.  Must be able to occasionally move or lift office items up to 25 pounds
* Hearing Requirements:
Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.
* Reading and Writing Proficiency:
Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.
* Vision Requirements:
Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if…