Global Director, Digital Marketing and Innovation

** TYLin
* * is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides support on projects of varying size and complexity. Together, we enhance conventional designs with smarter, more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions.#

** Job Summary
** The Global Director, Digital Marketing + Innovation, will establish and scale a centralized digital strategy and capability that transforms how marketing is delivered across the Global Infrastructure pillar of Sidara—comprised of TYLin, Introba, and Landrum & Brown. This leader will be responsible for building an innovative, more sophisticated digital marketing function that powers growth, deepens client engagement, and enables consistent, data-driven execution across global teams.
The role will evolve over time, advancing year over year as new platforms, tools, and people resources are introduced, ensuring marketing technology becomes an engine for both strategic impact and operational excellence.
This role can be based out of any major city in the United States or Canada.#
** Responsibilities & Qualifications
***
* Key Responsibilities:

*** Strategic Leadership
** Working with the Chief Marketing Officer, Global Head of Client Experience (CX) + Marketing, and the marketing leadership team, define and deliver a Martech Innovation Hub strategy, evolving annually with new investments in platforms, tools, and talent.
* Working with initiative sponsors, continue to champion and embed AI-enabled solutions that accelerate and support proposal delivery, content development, enhance client engagement, and improve marketing, sales, and reporting/analytic efficiency.
* Develop a future-focused Martech roadmap aligned to SP30 and enterprise digital transformation.
* Create and implement a global digital marketing strategy and associated processes that drive full-funnel marketing impact, including brand awareness, lead nurturing, client engagement, and marketing positioning.
* Technology & Systems Oversight
** Partner with enterprise stakeholders (Chief Information Officer team, marketing systems leader, and others) to ensure Client Relationship Management (CRM) and marketing functionality are aligned with Enterprise Resource Planning (ERP) software deployment and other system integrations.
* Working with the Sales Systems, CX, and marketing teams, optimize the current CRM foundation, expanding its capabilities and ensuring future integration with other enterprise platforms.
* Lead the migration(s) to a modern Content Management System (CMS) platform, creating a scalable foundation for digital brand storytelling and client experience.
* Oversee the current Martech stack (e.g., analytics, digital tools), ensuring interoperability, compliance, and long-term value as well as making recommendations for future investment and capability (e.g., automation, paid media, etc.).
* Lead the development of digital marketing strategies, including Search Engine Optimization and Generative Engine Optimization, Search Engine Marketing, email marketing, and social media, to increase brand awareness, generate leads, and drive client engagement.
* Partner with the CMO, CIO and external partners to ensure the sustained maintenance of best practices across the digital Martech stack.
* Digital Marketing Strategy
** Develop and execute integrated digital marketing strategies across paid media, social, email, and content channels to drive brand awareness and qualify leads in priority markets.
* Own the strategy, execution, and optimization of all digital channels, including paid media (Linked In, programmatic, search), organic social media, email marketing, and website, ensuring integrated campaigns that support brand launches, thought leadership initiatives, and growth/sector-based growth marketing efforts.
* Own campaign performance, budget optimization, marketing technology management, and analytics/attribution that demonstrate marketing's impact on pipeline and revenue.
* Translate business objectives into measurable digital programs while managing vendor relationships and providing data-driven insights to continuously improve ROI across all digital investments.
* People & Team Development
** Manage, build, and evolve the Martech team, combining onshore expertise with offshore resources as needed.
* Grow team capabilities year over year, ensuring the right balance of talent, technical specialists, and flexible resources.
* Provide training and upskilling across pursuits, marketing, and communications teams to drive adoption of Martech tools and processes.
* Partnerships & Collaboration
** Partner with the Global Head of Brand to ensure Martech enables impactful campaigns and effective ROI measurement.
* Collaborate with CX and Growth…