Senior SEO & AEO Strategist

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Senior SEO & AEO Strategist page is loaded## Senior SEO & AEO Strategistlocations:
Miami Office:
New Jersey time type:
Full time posted on:
Posted Yesterday job requisition :
JR101550
** Job Context
** We’re on the lookout for a dynamic Senior SEO and AEO Strategist to lead organic search efforts across the Simpro Group, enhancing visibility and engagement for our four brands (Simpro, Clock Shark Big Change & Aro Flo).
This role demands a mix of analytical expertise, creative problem-solving and a forward-looking approach to organic search. You’ll not only drive traditional SEO growth but also explore emerging opportunities - from optimizing for LLMs to staying ahead of industry trends that impact brand visibility.

Location:

Miami, on-site.
** What You’ll Do
*** Develop and execute a comprehensive organic search strategy to strengthen brand visibility across traditional search engines and emerging platforms like LLMs.
* Conduct keyword research, competitive analysis and continuously monitor industry shifts and algorithm changes.
* Identify opportunities to increase visibility in AI-driven search experiences and knowledge graphs.
* Optimize website structure, content and performance for search engines.
* Collaborate with developers to implement technical SEO and schema enhancements.
* Partner with the Content team to optimize on-page content for search intent, keywords and user experience.
* Create briefs for content that align with both SEO goals and emerging search behaviours.
* Ensure content strategies support discoverability across multiple surfaces (SERPs, AI assistants, LLMs, etc.).
* Lead backlink acquisition strategies to strengthen domain authority.
* Identify partnerships, collaborations and digital PR opportunities that expand group's presence and reputation.
* Use analytics tools (e.g., Google Analytics, GA4, Ahrefs, SEMrush) to measure and report on organic performance.
* Translate complex data into actionable insights for stakeholders.
* Track and share industry trends and emerging technologies that could impact organic visibility.
* Partner with cross-functional teams to ensure organic search strategies align with business goals.
* Communicate organic search insights in a clear, compelling way to technical and non-technical stakeholders.
** What You’ll Bring
*** Solid hands-on SEO or organic search experience with measurable impact.
* Strong knowledge of SEO tools, analytics platforms and search engine guidelines.
* Understanding of how AI/LLMs are changing search discovery and visibility.
* Comfortable translating data into insights that inform decision-making.
* Team player with excellent communication skills who can influence across departments.
* Skilled in managing multiple projects while staying agile in a fast-changing search landscape.
** Who You Are
*** Data-Driven:
Prioritize initiatives and opportunities grounded in insights.
* Process-Oriented:
Follow and refine processes to drive scalable impact.
* Curious & Future-Focused:
Proactively explore how industry trends, AI, and new technologies will affect brand visibility.
* Empathetic:
Center the Customer’s needs and experiences in all strategies
** What We Can Offer You
*** Responsible Time Off
* Comprehensive medical, dental, vision package with 100% employer paid options
* Additional benefits including Health Savings Account;
Flexible Spending Account;
Critical Illness Insurance;
Hospital Insurance;
Accident Insurance;
Life Insurance and AD&D; and Disability Insurance available to purchase.
* Wellness Challenge App, Diabetes Prevention App, and Health Hub App
* 401k/Retirement Plan with 6% employer match
* Generous Parental Leave Program
* Paid Volunteer Leave Days
* Public Holiday Exchange Scheme
* Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!
* Talent Referral Program – get rewarded for referring a friend to join our team!
* Diverse training & internal networking opportunities across all of our product lines
* Opportunities for career progression and development
* Service recognition awards
* to find out more about working at Simpro Group!
** Our Core…