VP of Performance Marketing

Benefits:

• Rewarding Career
• Core Values
• Faith Based
• People over Profit
• Bonus based on performance
• Competitive salary
• Flexible schedule

Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.

Base Salary: $120,000/year

Base salary plus performance incentives tied directly to:

• Franchise growth
• CAC/CPL efficiency
• Funnel and conversion performance
• Systemwide revenue lift

• Own the full marketing performance strategy across paid media, funnels, and customer journeys.
• Drive alignment across marketing, design, development, and operations to ensure smooth execution.
• Lead bi-monthly performance reviews with leadership to drive clarity, priorities, and next actions.

• Own Meta + Google strategy, budget allocation, and scaling.
• Build and optimize franchise-ready funnels that consistently generate booked calls and high-quality leads.
• Reduce CAC through aggressive creative, audience, and funnel testing.

• Own the tracking infrastructure:
  Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
• Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
• Ensure accurate tracking for appointments, lead quality, follow-up, and conversion outcomes.

• Monitor performance across ads, content, funnels, and user behavior.
• Deliver weekly insights with clear, actionable priorities that drive growth.
• Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.

Flexible work from home options available.