Perfomance Marketing & Audience Insights Analyst

This role is for a Performance Marketing & Audience Insights Analyst on a 6-month remote contract, paying $40+/hr. Requires a Master’s in a quantitative field, 3+ years in marketing analytics, proficiency in SQL and Python, and strong A/B testing experience.

United States

$ USD

320

January 15, 2026

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Remote

1099 Contractor

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#A/B Testing #Python #Computer Science #SQL (Structured Query Language) #Statistics #Data Science #Project Management

Focus

KPI is seeking a Performance Marketing & Audience Insights Analyst to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S. This role sits at the intersection of media measurement, experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels, including both in-store and online.

Work Location:

Remote in the U.S. Duration: 6-month contract with potential for extension and conversion, depending on budget and performance Pay range: $40+/hr Responsibilities:

Design and analyze A/B tests, incrementality tests, and causal measurement frameworks

Build and validate audience segments using transaction- and exposure-level data Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)
Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs

Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats

Be creative and rigorous in measurement when ideal experimental conditions are not available

Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results

Own projects end-to-end, from problem framing to final delivery

Develop clear, structured analyses and executive-ready presentations

Qualifications:

Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field3+ years of experience in campaign measurement, experimentation, or marketing analytics

Strong experience with A/B testing, causal inference, and incrementality measurement

Solid, hands-on understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use cases

Proficiency in SQL and Python Strong structured thinking, problem-solving, and attention to detail

Excellent communication and presentation skills

Project management experience and a strong sense of ownership

Proven ability to manage multiple stakeholders, timelines, and priorities

Nice to Have Experience working with or validating MMM outputs in partnership with data science or external vendors

Familiarity with omnichannel measurement (digital + in-store)
Retail, e-commerce, or media measurement background

Thank you!

Focus

KPI Hiring Team Founded in 2010, Focus

KPI, Inc. (Focus

KPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. Focus

KPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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