Journey Architect, Marketing Demand Strategy

Remote Work:
Hybrid

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges. Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose.

Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally. Come make an impact every day at Zebra.

• Develop and maintain standardized journey frameworks for the assigned stage, incorporating audience insights, behavioral data, and industry best practices to define conversion moments, messaging priorities, and content requirements.
• Translate audience insights and key vertical messages (from vertical SME) into stage specific journey flow, segmentation strategies and engagement tactics.
• Shape and recommend content strategies for the journey stage, including content themes, hero assets, and derivative content plans to maximize reach, relevance, and reuse.
• Identify and document friction points, drop-offs, or performance gaps within the journey, and recommend solutions through iterative testing (A/B, multivariate) and experimentation.
• Collaborate with vertical industry leads, Content Specialists, sales, and partner enablement teams to align journey strategies to audience needs and business priorities.
• Orchestrate decisioning logic, next-best-action recommendations, and AI-enabled personalization across journey touchpoints.
• Support sales and partner enablement by integrating relevant resources, tools, and playbooks into the journey framework for each funnel stage.
• Coordinate journey activation programs across global and regional teams, ensuring milestones and deliverables meet quality, timing, and governance standards.
• Establish and maintain journey-level KPIs, dashboards, and reporting frameworks to monitor progress, identify optimization opportunities, and influence future content and program decisions.
• Serve as the subject matter expert on customer journey architecture, bringing forward innovation, performance insights, and AI-driven strategies to elevate the customer experience.
• Champion a “test-to-lead” culture, driving pilots, experimentation, and learning initiatives that continuously improve journey effectiveness, scalability, and content performance.
• Ensure consistent and aligned messaging across journey stages by collaborating with other Journey Architects, the orchestration lead, and content resources.
• Maintain documentation, frameworks, and governance practices to support consistent delivery across regions and programs.

• Bachelor’s degree in Marketing, Business, Psychology, Communications, or related field.
• 8+ years in B2B marketing, audience strategy, journey design, or lifecycle engagement role.
• Proven ability to translate audience insights and segmentation into content strategy, messaging architecture and full-funnel journey progression plans.
• Experience working cross-functionally with content, sales, product, and regional teams to deliver measurement marketing outcomes.

• Deep understanding of customer journey strategy, frameworks, and lifecycle management. Proficiency in building scalable, stage-specific journey frameworks that map conversion paths, address friction points, and support measurable progression.
• Strong experience in audience segmentation, messaging mapping, and persona integration. Ability to interpret persona insights, buying group roles, and behavioral signals to inform audience targeting, journey design, and content strategy.
• Experience designing and implementing content strategies, including derivative content planning and asset reuse.
• Expertise in orchestrating personalized journeys with…