Analyst, Marketing Analytics Capabilities

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Join Humana’s Integrated Marketing Analytics team as an Analyst, Marketing Analytics Capabilities, where you’ll support the development and maintenance of tools that power our marketing analytics ecosystem.

Role Responsibilities

As a member of the Marketing Analytics Capabilities team, you’ll assist in enhancing and maintaining marketing analytics platforms that support performance measurement and strategic decision‑making. You’ll contribute to tool governance, documentation, and adoption efforts, helping ensure stakeholders have access to reliable, user‑friendly solutions that drive insightופּ and impact.

Key responsibilities include:

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi‑touch attribution).
• Assist in coordinating with third‑party partners for solutions such as identity resolution and audience data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi‑touch attribution.
• Contribute to documentation and governance efforts to ensure tools are well‑managed, accessible, and aligned with business needs.
• Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
• Participate in cross‑functional initiatives to enhance the marketing analytics ecosystem and promote data‑driven decision‑making.

Use your skills to make an impact

Sponsorship is not available for this position (e.g. H‑1B, E‑3, TN, 0‑1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).

Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

Required Qualifications

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 1+ years of experience in marketing analytics, business intelligence, or data platform support roles.
• Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks.
• Experience assisting with third‑party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment.
• Basic understanding of marketing attribution concepts, such as multi‑touch attribution or customer journey analysis.

Preferred Qualifications

• Exposure to identity resolution platforms such as Live Ramp-toast, Neustar, or similar vendors.
• Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager.
• Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS).
• Knowledge of HIPAA and data privacy standards.
• Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities.
• Experience with automation or data integration processes.

Work at Home Information To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self‑provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.
• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Virtual Pre‑Screen

• As part of our hiring process for this opportunity, we are using an interviewing technology called Hire Vue to enhance our hiring and decision‑making ability. Hire Vue allows us to…