Analyst, Marketing Analytics Capabilities

Employer Industry: Health Insurance and Healthcare Services

• Salary up to $121,400 per year
• Eligible for a bonus incentive plan based on company and individual performance
• Competitive benefits including medical, dental, and vision coverage, 401(k) retirement savings plan, and paid time off
• Opportunity for career advancement and growth within the organization
• Flexible work-from-home arrangement with occasional travel for training or meetings
• Supportive and collaborative work environment focused on personal wellness and smart healthcare decisions

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms
• Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment
• Collaborate with internal data scientists and marketing analytics peers on advanced methodologies like multi-touch attribution
• Contribute to documentation and governance efforts to ensure tools are well-managed and aligned with business needs
• Help monitor platform usage and gather stakeholder feedback for continuous improvement of analytics solutions

• Bachelor’s degree in Marketing, Information Systems, or a related field
• 1+ years of experience in marketing analytics, business intelligence, or data platform support roles
• Familiarity with marketing analytics tools and methodologies, including Media Mix Modeling (MMM)
• Experience assisting with third-party vendor coordination for solutions such as identity resolution or data enrichment
• Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis

• Exposure to identity resolution platforms such as Live Ramp or Neustar
• Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager
• Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)
• Knowledge of HIPAA and data privacy standards
• Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities

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