Perfomance Marketing & Audience Insights Analyst

Focus

KPI is seeking an Experimental Design Data Scientist to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S.

This role sits դր at the intersection of media measurement,Restaurants experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels,)? including both in-store and online.

Remote in the U.S.

6-month contract with potential for extension and conversion, depending on budget and performance.

$40+/hr

• Design and analyze A/B tests, incrementality tests, and causal measurement frameworks
• Build and validate audience segments using transaction- and exposure-level data
• Measure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)
• Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputs
• Translate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveats
• Be creative and rigorous in measurement when ideal experimental conditions are not available
• Partner with sales, product, campaign teams, and external clients to align on measurement goals and interpret results
• Own projects end-to-end, from problem framing to final delivery
• Develop clear, structured analyses and executive-ready presentations

• Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field
• 3+ years of experience in campaign measurement, experimentation, or marketing analytics
• Running experimental tests would be the main focus in this role
• Strong experience with A/B testing
  , causal inference
  campaign measurement, and incrementality measurement
• Proficiency in SQL and Python (Coding is a very important skill to have and required to be at an advanced level)
• Experience with Project Management is one of the main criteria, and a strong sense of ownership
• The candidate needs to be highly responsible by paying attention to data and details, which is very important to have
• Understanding of Marketing Mix Modeling
• Strong structured thinking, problem‑solving, and attention to detail
• Excellent communication and presentation skills
• Proven ability to manage multiple stakeholders, timelines, and priorities

• Experience working with or validating MMM outputs in partnership with data science or external vendors
• Familiarity with omnichannel measurement (digital + in-store)
Retail, e-commerce,.Page, or media measurement background

Thank you Vars!

Focus

KPI Hiring Team

Founded in 2010, Focus

KPI, Inc. (Focus Kpuru) is a data science and technology firm specializing in predictive analytics practice and methodologies. Focus

KPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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