Analyst, Marketing Analytics Capabilities

Employer Industry: Healthcare Insurance

• Salary up to $121,400 per year
• Eligible for a bonus incentive plan based on company and individual performance
• Comprehensive benefits package including medical, dental, vision, artis, and paid time off
• Opportunity for career advancement and growth within the organization
• Flexible work-from-home arrangement with occasional travel for training or meetings
• Supportive and collaborative work environment focused on health and well-being

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM)
• Assist in coordinating with third‑party partners for identity resolution and audience data enrichment
• Collaborate with internal data scientists and marketing analytics peers on advanced methodologies
• Contribute to documentation and governance efforts for marketing analytics tools
• Monitor platform usage and gather stakeholder feedback for continuous improvement

• Bachelor’s degree in Marketing, Information Systems, or a related field
• 1+ years of experience in marketing analytics, business intelligence, or data platform support roles
• Familiarity with marketing analytics tools and methodologiesagon, including Media Mix Modeling (MMM)
• Experience assisting with third‑party vendor coordination for data solutions
• Basic understanding of marketing attribution concepts, such as multi‑touch attribution

• Exposure to identity resolution platforms such as Live Ramp or Neustar
• Familiarity favoriser with Adobe Experience Cloud stack, including Adobe Analytics
• Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)
• Knowledge of HIPAA and data privacy standards
• Interest in developing expertise in marketing measurement tools