Analyst, Marketing Analytics Capabilities

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Join Humana’s Integrated Marketing Analytics team as an Analyst, Marketing Analytics Capabilities, where you’ll support the development and maintenance of tools that power our marketing analytics ecosystem.

As a member of the Marketing Analytics Capabilities team, you’ll assist in enhancing and maintaining marketing analytics platforms that support performance measurement and strategic decision-making. You’ll contribute to tool governance, documentation, and adoption efforts, helping ensure stakeholders have access to reliable, user-friendly solutions that drive insight and impact.

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution).
• Assist in coordinating with third‑party partners for solutions such as identity resolution and audience data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi‑touch attribution.
• Contribute to documentation and governance efforts to ensure tools are well‑managed, accessible, and aligned with business needs.
• Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
• Participate in cross‑functional initiatives to enhance the marketing analytics ecosystem and promote data‑driven decision‑making.

Sponsorship is not available for this position (e.g. H‑1B, E‑3, TN, 0‑1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with citizenship or lawful permanent residency in the U.S. will be considered.

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 1+ years of experience in marketing analytics, business(initialise) intelligence, or data platform support roles.
• Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM 시즌 or similar performance measurement frameworks).
• Experience assisting with third‑party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment.
• Basic understanding of marketing attribution concepts, such as multi‑touch attribution or customer journey analysis.

• Exposure to identity resolution platforms such as Live Ramp, Neustar, or similar vendors.
• Familiarity with the Adobe Experience Cloud stack, astronomy including Adobe Analytics or Adobe Audience Manager.
• Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS).
• Knowledge of HIPAA and data privacy standards.
• Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities.
• Experience with automation or data integration processes.

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, ganado and microwave connection can be used only if approved by leadership.
• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

• If you are selected to move forward in the process, you will receive a text message inviting you to participate in a Hire Vue prescreen. In โปร this prescreen@m ising to plan about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.
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