Senior Analyst, Marketing Analytics Capabilities

Employer Industry: Healthcare Services

Why consider this job opportunity:
- Salary up to $161,700 per year
- Eligible for a bonus incentive plan based on company and individual performance
- Comprehensive benefits package including medical, dental, vision, and 401(k) retirement savings plan
- Opportunities for paid time off, volunteer time off, and paid parental leave
- Work remotely with occasional travel to the employer's offices for training or meetings
- Supportive environment focused on personal wellness and smart healthcare decisions

What to Expect (Job Responsibilities):
- Lead the implementation and optimization of advanced analytics tools for strategic marketing performance measurement
- Establish and manage relationships with third-party partners for solutions such as identity resolution and audience segmentation
- Collaborate with internal data scientists and marketing analytics peers to develop methodologies like multi-touch attribution and predictive modeling
- Drive adoption and governance of marketing analytics platforms to ensure alignment with business needs
- Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders

What is Required (Qualifications):
- Bachelor’s degree in Marketing, Information Systems, or a related field
- 4+ years of experience in marketing analytics, data platforms, or business intelligence roles
- Hands-on experience implementing or managing Media Mix Modeling (MMM) solutions
- Strong understanding of marketing attribution methodologies, including multi-touch attribution
- Minimum of 2 years of experience in communication and stakeholder engagement

How to Stand Out (Preferred Qualifications):

- Experience with identity resolution platforms such as Live Ramp or Neustar
- Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics
- Experience supporting or implementing marketing data infrastructure within cloud environments
- Exposure to healthcare or insurance environments
- Knowledge of HIPAA and data privacy standards

#Healthcare Services #Marketing Analytics #Remote Work #Career Opportunity #Competitive Pay