Media Specialist; Remote

Position: Media Specialist (Remote)

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data‑driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

For more information, visit  or follow Vericast on Linked In.

Job Description

The Media Specialist is responsible for the setup, execution, and in-flight optimization of sophisticated campaign matrices across multiple digital channels. This role involves leveraging our automated platform to localize, geo-target, and dynamically optimize cross‑channel campaigns. The ideal candidate will have a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.

This position requires hands‑on experience with ad management platforms (Meta Business Manager, Google Ads, programmatic DSPs) and a data‑driven approach to campaign execution, optimization, and automation. Success in this role requires leveraging a holistic view of performance, utilizing insights from website behavior data, offline conversion files, and other sources to go beyond standard media KPIs. You will not only build and manage campaigns but will also be responsible for analyzing results, identifying trends, and issuing the optimization directives required to meet and exceed client KPIs.

The specialist will also ensure compliance with data privacy regulations and work closely with cross‑functional teams to maximize campaign effectiveness.

Key Duties/Responsibilities In‑Flight Campaign Management & Optimization (30%)

• Act as the primary owner of in‑flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis.
• Track key campaign metrics such as CTR, conversion rates, and ROI across different geo‑segments.
• Analyze real‑time performance data to identify high‑performing locations, creatives, and audience segments to maximize ROI.
• Execute tactical, in‑platform optimizations, including reallocating budget and adjusting bidding strategies (manual, AI‑driven, or automated bidding), swapping creative, and audience refinement to improve campaign efficiency.
• Implement cost‑per‑acquisition (CPA) modeling to enhance budget forecasting and cost control.

Campaign Configuration & Technical Execution (20%)

• Lead the hands‑on‑keyboard setup and launch of campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV).
• Configure all technical aspects of the campaign, including audience mapping, creative rotations, dynamic content rules, and tracking tags.
• Leverage dynamic assets (e.g., carousels, videos, banners) and brand‑specific local entities (branches and local lender profiles) to ensure ads are localized, relevant and effective.
• Test and validate that each local entity is assigned the correct creative and messaging.

A/B Testing & Continuous Improvement (15%)

• Establish rigorous test‑and‑learn frameworks to iteratively improve campaign performance.
• Conduct A/B and multivariate testing (MVT) on creative elements, offers, and messaging.
• Scale successful variations across larger audience segments and apply learnings across other client accounts and campaigns.

Data Integration & Targeting Setup (10%)

• Manage 1st and 3rd party data integrations to enable accurate audience targeting.
• Ensure compliance with GDPR, CCPA, and other data privacy regulations while integrating external data sources.
• Implement custom audience segmentation and other audience modeling to refine targeting strategies.
• Leverage the granular segmentation capabilities of the system to automate and localize campaign content for specific locations.

Campaign Execution & Deployment (10%)

• Use the automated platform to launch campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV).
• Monitor ad rendering and delivery in different locations to…