User Acquisition Manager

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at:

We are seeking an experienced User Acquisition Manager to drive customer acquisition for our subscription-based web products. The ideal candidate is self-motivated, self-driven, and thrives in a fast-paced environment where ownership and impact matter.

Our current growth engine relies heavily on META and we are planning to expand into new channels such as Google Search Ads, Bing, Twitter/X, Linked In, and You Tube. The role requires both strategic thinking and hands-on execution, with a strong emphasis on scaling profitably, optimizing campaigns, and building repeatable growth systems.

If you are excited about owning large budgets, driving measurable growth, and building scalable acquisition systems in a startup-style environment, this role is for you.

• ROI Maximization

  • Develop and implement strategies to continuously improve return on ad spend (ROAS).

  • Identify opportunities to scale successful campaigns while maintaining or improving efficiency.

• Data Analysis & Insights

  • Conduct deep analysis of campaign performance metrics.

  • Leverage Tableau, Google Ads reporting, and other tools to extract insights.

  • Translate data into actionable strategies and tactical decisions.

• Campaign Structure & Optimization

  • Design and implement optimal campaign/account structures.

  • Continuously test and refine ad copy, landing pages, bidding strategies, and targeting.

  • Run A/B tests to identify scaling opportunities.

• Channel Expansion

  • Oversee and optimize campaigns across Google, while testing new growth channels such as Bing, Twitter/X, Linked In, and You Tube.

  • Allocate budgets effectively across platforms based on performance and growth potential.

  • Stay updated on platform changes and new features, adapting strategies accordingly.

• Strategy Development

  • Collaborate with leadership to establish acquisition goals, KPIs, and budgets.

  • Build and execute comprehensive user acquisition strategies aligned with company objectives.

  • Continuously refine strategies based on performance data and market trends.

• Creative Collaboration

  • Partner with creative teams to develop high-performing ad creatives.

  • Provide data-driven feedback on ad copy and visual assets to improve CTR and conversion rates.

• Market Research & Growth Experiments

  • Identify funnel leakages and propose high-impact experiments to improve efficiency.

  • Research new traffic sources and evaluate their potential.

• Cross-functional Collaboration

  • Partner with data, product, and growth teams to ensure cohesive acquisition efforts.

  • Collaborate closely with leadership on budget planning and reporting.

• Experience

  • 4+ years of experience in user acquisition for subscription-based products (web-web or web-app).

  • Proven track record of scaling performance marketing campaigns, with META expertise required.

  • Hands-on experience managing 7-figure monthly advertising budgets and scaling them profitably.

  • Experience testing and scaling new channels (Bing, Twitter/X, Linked In, You Tube) strongly preferred.

• Analytical Skills

  • Advanced skills in campaign analysis, attribution, and optimization.

  • Strong ability to analyze complex datasets and extract actionable insights.

• Strategic Thinking

  • Data-driven mindset with structured experimentation skills.

  • ROI-focused, with a proven ability to maximize efficiency at scale.

• Execution & Ownership

  • Self-motivated, proactive, and able to work independently — you don’t wait for direction, you make things happen.

  • Strong project management skills to handle multiple campaigns in parallel.

  • Demonstrated ability to deliver results in a high-growth environment.

• Collaboration & Communication

  • Excellent communication skills to collaborate with cross-functional teams.

  • Ability to translate performance results into clear insights for leadership.

Ruby Labs operates within the CET (Central European Time) zone.…