Analyst, Marketing Analytics Capabilities

Analyst, Marketing Analytics Capabilities

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This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$97,900.00/yr - $/yr

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As a member of the Marketing Analytics Capabilities team, you’ll assist in enhancing and maintaining marketing analytics platforms that support performance measurement and strategic decision-making. You’ll contribute to tool governance, documentation, and adoption efforts, helping ensure stakeholders have access to reliable, user-friendly solutions that drive insight and impact.

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution).
• Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution.
• Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs.
• Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
• Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making.

Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency).

Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.

• Bachelor’s degree in Marketing, Information Systems, or a related field.
• 1+ years of experience in marketing analytics, business intelligence, or data platform support roles.
• Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks.
• Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment.
• Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis.

• Exposure to identity resolution platforms such as Live Ramp, Neustar, or similar vendors.
• Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager.
• Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS).
• Knowledge of HIPAA and data privacy standards.
• Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities.
• Experience with automation or data integration processes.

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.
• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

• As part of our hiring process for this opportunity, we are using an interviewing technology called Hire Vue to enhance our hiring and decision-making ability. Hire Vue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your…