Campaign Optimisation Manager

Campaign Optimisation Manager
Team:
Decision Analytics
Reports to:
Decision Analytics Specialist
Location:
Stellenbosch (Hybrid)

Our client operates in the payments and financial services space, enabling fast, affordable transactions that support businesses and entrepreneurs across South Africa. The environment is data-driven, collaborative, and focused on delivering practical, measurable impact.

The Campaign Optimisation Manager is responsible for executing and optimising data-led campaigns that drive customer acquisition, engagement, retention, and repayment. The role sits within the Decision Analytics team and bridges analytical insight with real-world execution across multiple channels.

• Translate analytical models and insights into actionable campaign segments.
• Define campaign objectives in collaboration with Product, Sales, and Marketing teams.
• Execute campaigns across SMS, email, app, field, and contact centre channels.
• Monitor performance daily and optimise targeting, timing, and messaging.
• Run structured experiments such as A/B testing and feed learnings back into analytics.
• Ensure full compliance, documentation, and auditability of all campaigns.

• 3 to 5 years’ experience in campaign management, CRM, marketing operations, or analytics-led execution.
• Strong understanding of segmentation, targeting, and multi-channel delivery.
• Working knowledge of SAS, SQL, Excel, and campaign or CRM platforms.
• Experience working in data-led, fintech, or financial services environments is advantageous.
• Strong attention to detail, analytical thinking, and cross-functional collaboration skills.

• Hybrid role based in Stellenbosch, combining office-based and remote work.