Creative Strategy Lead Content

Creative Strategy Lead (all genders) - Paid Content

Join to apply for the Creative Strategy Lead (all genders) - Paid Content role at Glow
25.

Welcome to Glow
25! We are a dynamic, fast‑growing beauty and pro‑aging company based in Berlin.

Our heartfelt mission:
Glow moments that last — for our community and for us as a team.

Work at Glow
25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow
25 and help us redefine beauty. We’re excited to meet you!

As the Creative Strategy Lead (all genders) at Glow
25, you’ll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with a combination of data‑driven and creative thinking and lead our Ad Creation team with clarity, energy, and focus. Your mission: to drive iterative, high‑performing ad production.

• Team Leadership: direct leadership of our Ad Creation team – from copywriters and video editors to project managers.
• Creative Strategy: responsible for the strategic direction of our paid content across Meta, Tik Tok, Native, Google, and other platforms – aligned with performance and new customer acquisition goals.
• Briefing & Testing: translate campaign requirements into creative briefs and define testing roadmaps in close collaboration with Media Buying.
• Creative Operations: coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.
• Cross‑Channel Alignment: work closely with the Brand team to ensure a foundation of brandformance ads alongside more performance‑driven content.

• MUST:
  Experience with UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long form Content.
• 4–6 years of relevant experience in performance marketing or creative strategy.
• Strong understanding of Paid Social (Meta, Tik Tok) and/or Native Advertising.
• Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS.
• Performance‑first mindset: prioritize results over aesthetics; understand that ads need to pack a punch and drive real growth.
• Proven track record in managing creative teams – ideally with direct leadership responsibility.
• Solid grasp of digital funnel mechanics – from ad to landing page to conversion.
• Skilled in prioritization, briefing, giving feedback, and leading retrospectives.
• Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams.
• Familiar with tools like Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar).

• Work flexibly, with flexible hours and smart time tracking.
• One‑time €500 allowance to set up your home office.
• Fully equipped from day one – choose Mac or Windows.
• Monthly Glow Card: €50 every month.
• Learning opportunities:
  Glowcademy, dedicated learning time, personal development support.
• 40% off our entire product range.
• 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off;
  New Year’s Eve day off.
• Company health insurance reimburses up to €600 per year for extras (vision aids, alternative medicine, dental cleanings).
• Pension: €600 contribution after probation plus optional 20% top‑up.
• Partner perks: discounts and special offers from top brands.
• Glow
  25 merch.
• Recognized as Top Company on Kununu for five consecutive years.
• Wellness:
  Choose between Urban Sports Club or Wellpass.

Don’t hesitate to apply! Especially if you are a woman or from an underrepresented group. Even if you don’t check every box, we encourage you to apply anyway. Diversity is essential to our mission.

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales
• Industry: Wellness and Fitness Services
• Location:
  
  Berlin, Germany