Senior Project Manager - Digital Advertising; Remote

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data‑driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

For more information, visit  or follow Vericast on Linked In.

Senior Project Manager – Digital Advertising leads high-impact, complex projects and programs that drive our digital advertising capabilities forward. The role combines strategic project leadership with hands‑on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross‑functional digital transformation efforts. You’ll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives.

As a trusted advisor to stakeholders and a mentor to project teams, you’ll bridge technical and business domains while championing agile methodologies and modern project management practices.

• Project Leadership & Delivery – Lead end‑to‑end delivery of complex digital advertising projects, including marketing technology stack implementations, programmatic advertising platforms, ad tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure seamless integration.
• Digital Advertising Initiatives – Support implementation and optimization of digital advertising technologies including programmatic platforms, attribution tools, audience management systems, and marketing clouds. Coordinate cross‑functional teams on projects involving ad campaign workflows, creative asset management, targeting capabilities, and performance measurement frameworks. Partner with marketing, analytics, and data science teams to deliver projects that enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech providers, agencies, and platform partners.
• Stakeholder Communication & Collaboration – Serve as primary point of contact for project teams, business owners, and executive sponsors. Deliver clear, concise project communications including status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment through sprint reviews, steering committee meetings, and governance sessions. Present project updates and recommendations to leadership using data visualization and storytelling techniques.
• Team Coordination & Resource Management – Coordinate distributed, cross‑functional teams including developers, data engineers, marketing technologists, UX designers, and business analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies. Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate resources based on skill requirements and project priorities.
• Change Management & Adoption – Partner with business units to ensure smooth implementation of digital advertising solutions. Develop and execute change management plans including training, documentation, and communications. Validate that new capabilities are adopted and process controls are established. Review deliverables to ensure alignment with acceptance criteria and business objectives.
• Mentorship & Knowledge Sharing – Stay current on emerging trends in project management, agile practices, and digital advertising technology. Contribute to PMO process improvements and development of reusable templates and frameworks. Provide input to performance reviews for project team members.
• Risk & Change Management –…