Director of Programmatic Media; Remote

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data‑driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Director of Programmatic Media is a strategic leadership role responsible for establishing and scaling Vericast’s direct programmatic advertising capabilities as part of our evolution into a full‑service performance marketing agency for banks and credit unions. This role combines strategic vision with hands‑on execution, requiring someone who can evaluate and onboard DSP partners, establish best practices, and build the foundation for a scalable programmatic practice that will become a cornerstone of our agency offering.

Reporting to the VP of Agency Services, the position will lead the expansion of our programmatic infrastructure, including platform assessment and implementation, while supporting current campaign execution. The ideal candidate brings deep programmatic expertise from the financial services sector, understands the unique compliance requirements of bank and credit union marketing, and is energized by the opportunity to build new capabilities within an established organization.

This is a critical hire supporting our 18‑24 month roadmap to manage $100M+ in media under management.

• Programmatic Infrastructure & Capability Expansion
  :
  Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP); conduct comprehensive RFP/RFI processes; negotiate contracts; design and document best practices, SOPs, and governance frameworks; build a technical infrastructure roadmap; develop attribution modeling capabilities; and develop scalable processes to support campaign needs and growth to $100M+ media under management.
• Strategic Planning & Market Intelligence
  :
  Serve as internal subject‑matter expert on programmatic trends; develop service offerings and go‑to‑market positioning; analyze competitive landscape and identify opportunities in programmatic for mid‑market banks and credit unions; partner with Product, Analytics, and Creative teams to integrate programmatic into omnichannel strategies; contribute to new business pitches; monitor industry developments, privacy regulations, and platform changes.
• Campaign Execution & Optimization
  :
  Provide hands‑on support for programmatic campaigns; execute setup, audience configuration, and in‑flight optimizations; collaborate with Media Specialists and Data Analysts to ensure proper tracking, attribution, and optimization; apply data‑driven optimization strategies; ensure compliance with financial services regulations (UDAAP, Fair Lending, TCPA, CAN‑SPAM, Reg Z, GLBA, FCRA) and platform policies; design and validate targeting methodologies and audience selection logic.
• Cross‑Functional Collaboration & Stakeholder Management
  :
  Partner with VP of Agency Services and SVP of Product & Engineering; work closely with Data Engineering and Analytics teams; collaborate with Creative Services; educate stakeholders on programmatic capabilities; liaise with Compliance and Legal to validate processes meet regulatory standards.
• Vendor & Partner Management
  :
  Build and maintain relationships with DSP account teams; negotiate favorable terms, pricing structures, and SLAs; coordinate with ad verification vendors (IAS, Double Verify) and data partners (Live Ramp, Trans Union).

• Education
  :
  Bachelor’s Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required). Master’s degree or advanced certifications (Preferred).
• Experience
  : 8+ years of hands‑on programmatic advertising experience; 5+ years working with financial services clients; proven track record of building or scaling programmatic capabilities; deep expertise with multiple DSPs; experience managing large media…