Digital Marketing Manager, Acquisition

## .Digital Marketing Manager, Acquisition page is loaded## Digital Marketing Manager, Acquisition locations:
London:
Amsterdam:
New York, NYtime type:
Full time posted on:
Posted Todayjob requisition :
R104962
** About the team:
** A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future.

We harness innovative technologies to support science and healthcare to partner for a better world.
** About the role
** The
** Digital Marketing Manager, Acquisition
** will drive new subscriber growth for Elsevier’s expanding portfolio of direct-to-researcher (D2R) products, starting with
** Science Direct AI**, our new subscription-based research companion.

The role will be responsible for developing, executing and optimizing
** multi-channel digital marketing campaigns
** that attract academic researchers and professionals to Science Direct AI. Using a blend of data-driven insight, creative experimentation and strategic storytelling, this role will ensure campaigns deliver measurable growth and impact.

This role is ideal for someone who thrives on performance marketing, understands researcher behaviour and knows how to turn awareness into acquisition helping academic researchers around the world advance human progress.
** Responsibilities
* ** Drive the acquisition funnel:
Plan, execute, and optimize digital campaigns to increase awareness, sign-ups, and paid conversions for Science Direct AI.
* Lead channel strategy:
Manage campaigns across search, social, display, email, and additional channels. Collaborate with product influencers and cross-functional colleagues to enhance the user journey.
* Test and optimize:
Develop and conduct experiments to refine audience targeting, creative content, and messaging, improving campaign results and conversion rates.
* Leverage diverse content:
Utilize and adapt content marketing assets, including user-generated content, to support acquisition efforts at all stages of the funnel.
* Collaborate across teams:
Work closely with Product, Marketing, Content, Ecommerce, and Analytics teams to align strategies and achieve shared goals.
* Monitor and report:
Use analytics platforms (such as Adobe Analytics, Tableau, Google Ads, Meta Ads, Linked In Campaign Manager) to track key performance indicators, analyze trends, and make informed decisions.
* Maximize channel efficiency:
Manage media budgets effectively, balancing immediate growth with long-term customer value.
* Support user journeys:
Help maintain inclusive processes and pathways for both individual and institutional users.
* Ensure compliance and consistency:
Maintain alignment with Elsevier’s tone of voice, responsible communication, and data privacy standards in all digital activities.
** Requirements:
*** Experience in digital, acquisition, or performance marketing, ideally with SaaS or subscription-based products.
* Demonstrated ability to manage paid media channels, including search, display, and social platforms such as Google Ads, Meta, and Linked In.
* Familiarity with marketing automation tools (e.g., Braze, Hub Spot) and experience working collaboratively with lifecycle teams.
* Strong understanding of analytics, marketing attribution models, conversion rate optimization, and testing frameworks.
* Experience managing campaign budgets, forecasting results, and reporting on performance metrics.
* Understanding of academic research audiences and their workflows is helpful.
* Proficient with web analytics and attribution tools such as Adobe Analytics, Google Analytics, or Looker Studio.
* A data-informed, collaborative, and adaptable approach to problem-solving, with an openness to new ideas and continuous learning.
** Work in a way that works for you:
** We promote a healthy work/life balance…