Head of Digital Product Design

Position: Head of Digital Product Design and Experience
350 N. Orleans St, STE 10000B, CHICAGO IL 60654, United States

Summary

At Great Wolf Lodge we're transforming the way guests discover, book, and experience our resorts. As the Head of Digital Design, Website Optimization, and Content (Manager of Digital) you'll lead the end-to-end strategy, design, and execution of digital experiences across  and other digital channels.

This Manager of Digital position combines UX/UI leadership, product management, and content strategy to create seamless, high-performing, guest-centered experiences that drive conversion, engagement, and business growth. You'll lead a talented team, partner cross-functionally, and leverage data-driven insights to elevate our digital ecosystem.

Responsibilities

Digital Strategy & Leadership

• Define and execute the digital vision, setting priorities for design, optimization, and content.

• Shape the guest journey across all digital touchpoints, driving conversion and business results.

• Partner with senior leadership to influence digital strategy and align with broader organizational goals.

Website Optimization & Performance

• Drive continuous improvement of site performance, focusing on conversion rates, bounce reduction, ADA compliance, SEO, and page speed optimization.

• Leverage analytics, A/B testing, and heat mapping tools to inform decisions and measure impact.

• Stay ahead of SEO trends and emerging technologies, including LLM-driven search.

Design Excellence & User Experience

• Lead the UX/UI strategy to deliver intuitive, engaging, and visually compelling experiences.

• Establish design frameworks, principles, and best practices that drive consistency and quality.

• Champion a customer-first mindset across the organization through research, usability testing, and rapid iteration.

Product & Content Management

• Oversee the product roadmap for website and its content management system.

• Ensure seamless integration of content, design, and features to create a unified guest experience.

• Supervise website governance, ensuring published content aligns with brand standards and commercial objectives.

Cross-Functional Collaboration

• Partner closely with Product, Engineering, Marketing, Data Science, and Research teams to align priorities and deliver impactful solutions.

• Act as the digital ambassador, representing design and optimization strategies to executives and stakeholders.

• Build relationships across the organization to drive adoption of guest-focused innovations.

Team Leadership & Development

• Lead, mentor, and inspire a multidisciplinary team of designers, content strategists, and product analysts.

• Recruit and retain top talent, fostering a culture of creativity, collaboration, and continuous learning.

• Champion professional growth by providing guidance, coaching, and visibility into career pathways.

Qualifications

• 7+ years of experience in UX/UI/Visual design management or a combined product management/design role, with a strong record of shipping user-facing products.

• Proven experience leading cross-functional teams and influencing senior stakeholders.

• Strong design sensibility and experience working with UX/UI/Visual Design teams.

• Agency background and experience.

• Keen sense of accountability and ownership of business results.

• Ability to synthesize complex user and business needs into elegant, scalable solutions.

• Excellent communication, storytelling, and presentation skills.

• Proficiency in product management and design tools (e.g., Jira, Confluence, Figma, Miro, etc.).

• Well versed with digital analytics, A/B testing tools

• Familiarity with agile development methodologies.

• Experience in hospitality is a plus.

• Bachelor's degree in Design, Engineering, Business, or related field; MBA or advanced degree preferred.

• Ability to work from our Chicago Corporate Headquarters on a hybrid-remote work schedule (M/F optional work from home and T/W/TH in-office)

Preferred Qualifications

• Experience in hospitality

• MBA or advanced degree preferred

Estimated Salary Range

$140,000 - $175,000 annual base salary

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant…