Business Development Engineer - Wide Format Printing; REMOTE

Business Development Engineer - Wide Format Printing (REMOTE)

Since 1991, Caldera has been developing high‑quality software for empowering the digital print & cut industry serving the graphics and textile markets. Headquartered in Strasbourg, France, we also have staff in China, Italy and the United States. We help our customers improve the efficiency of their printing production workflow with advanced prepress optimization, image processing and color management tools. Caldera’s main asset is our ability to scale up production by distributing capabilities on highly demanding platforms on macOS and GNU/Linux operating systems.

The Business Development Engineer (Technical Sales & Application Specialist) bridges the gap between technology and business outcomes. Combining strong technical acumen in wide‑format digital printing and workflow automation with consultative sales expertise, this role is central to Caldera’s growth strategy across OEMs, resellers, and key end‑users.

The Specialist will manage all stages of the customer journey — from technical pre‑sales and workflow assessment to onboarding, training, and long‑term adoption — while contributing directly to sales performance, customer success, and product excellence.

• Act as Caldera’s subject matter expert on RIP software, color management, ICC profiling, workflow automation, and file preparation.
• Conduct live product demonstrations, proofs of concept, and ROI‑based presentations tailored to customer environments (Signage, DTF, Textile and other printing segments prioritized).
• Deliver remote and on‑site training for partners, dealers, and end‑users, ensuring efficient adoption and full utilization of Caldera
  
  RIP, Prime Center, and add‑ons.
• Provide Level 2 technical application support during evaluation, onboarding, and post‑installation phases in collaboration with Support and Customer Success.
• Document best practices and contribute to the knowledge base, technical documentation, and tutorial content.

• Support territory and account planning in coordination with Business Development Managers and OEM teams.
• Identify and develop new business opportunities across direct, channel, and OEM accounts, focusing on software subscription growth and workflow integration.
• Translate customer challenges into commercial solutions, demonstrating tangible value and ROI.
• Contribute to deal structuring, negotiation, and pricing strategy in alignment with Caldera HQ commercial policies.
• Collaborate with Marketing to execute local campaigns, webinars, and trade shows showcasing Caldera’s workflow and automation capabilities.
• Track activities and pipeline progress in Salesforce, ensuring visibility of all ongoing deals, training sessions, and customer engagements.

• Partner with the Customer Success team to ensure smooth onboarding, activation, and renewal of subscription customers.
• Analyze customer usage data and workflows to identify upsell opportunities (modules, driver packs, Prime Center bundles, additional seats).
• Conduct regular health checks and optimization sessions with key accounts to reinforce value and reduce churn.
• Ensure a high NPS/CSAT score through proactive engagement and responsiveness.

• Work closely with Product Management and R&D to provide structured feedback on feature requests, localization, and competitive differentiation.
• Participate in printer driver validation and beta testing to support OEM releases and ensure compatibility across hardware platforms.
• Align with global sales and technical teams (US, EMEA, APAC) to maintain consistent product positioning and knowledge sharing.
• Represent Caldera at industry events and OEM integrations, acting as a brand ambassador and workflow consultant.

• Minimum 5 years’ experience in wide‑format printing, RIP software, workflow automation, or color management.
• Hands‑on expertise with Caldera
  
  RIP, Prime Center, or equivalent software (Onyx, EFI, SAi, Wasatch, etc.).
• Deep understanding of PDF prepress, ICC profiling, and print production…