Senior Marketing Analyst; Digital Ad Agency - REMOTE

We are seeking a strategic and technically skilled Senior Data Analyst to join our marketing analytics team. This role is ideal for someone passionate about data‑driven marketing, with a strong background in digital campaign analysis and hands‑on experience with Amazon Marketing Cloud (AMC). You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels.

• Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
• Conduct deep‑drive analyses using AMC to support marketing strategy and performance optimization.
• Collaborate with account managers and strategists to define KPIs and solve client‑specific marketing challenges.
• Lead complex analyses and develop predictive models to forecast marketing outcomes.
• Deliver strategic insights that influence campaign direction and client strategy.

• Leverage AMC's SQL‑based environment to extract, transform, and analyze audience and campaign data.
• Build custom queries to understand customer journeys, media exposure, and conversion paths.
• Create audiences based on client needs and data trends.
• Develop AMC dashboards and reporting templates to visualize performance and attribution.
• Stay current with AMC feature updates and best practices to maximize platform value.
• Partner with media teams to translate AMC insights into actionable recommendations.

• Serve as the day‑to‑day analytics lead for assigned clients, managing cross‑departmental communication.
• Translate complex data findings into clear, actionable insights for both technical and non‑technical stakeholders.
• Create dashboards and reports that effectively communicate campaign performance and customer behavior.
• Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.

• Ensure timely delivery of recurring reports and ad‑hoc analyses.
• Maintain accuracy and consistency in data handling and reporting.
• Follow established processes and elevate issues when necessary.
• Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.

• Mentor junior analysts and support project coordination.
• Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.

• Strong understanding of marketing metrics and their business impact.
• Experience with AMC and other clean rooms.
• SQL, Python/R
• Advanced Excel
• Data Visualization Tools (e.g., Tableau, Looker, Qlik)
• Ad Servers, Marketing Automation Tools
• Web Analytics, Paid Media, Social, Retail Data
• Familiarity with campaign tagging, UTM tracking, and attribution modeling.
• Experience supporting A/B testing, customer segmentation, and predictive modeling.

• Years of experience: 5+
• Bachelor’s Degree in Marketing Analytics, Data Science, Statistics, Economics, or Computer Science preferred.

• Growth mindset and eagerness to learn from peers and mentors.
• Ability to provide and receive feedback constructively.
• Strong organizational skills and attention to detail.