Growth Marketing Lead

Join to apply for the Growth Marketing Lead role at Lanas Healthcare Technology Ltd

Lanas is igniting healthcare innovation. For nearly three decades, we have connected GPs, pharmacists, specialists, surgeons, and other healthcare professionals with the best technology possible, from trusted everyday systems to new innovative tools that add real value for our customers.

Our technology is used by millions of clinical users in over twenty countries. From core clinical workflows to AI‑driven innovation, our products help reduce admin, improve access, drive efficiencies, and support safer, more connected care.

We have an exciting opportunity for a Growth Marketing Executive to join our dynamic Marketing Team, driving pipeline for our healthcare products. This role is ideal for someone who is passionate about building scalable growth engines and thrives in fast‑paced environments.

Reporting directly to the Chief Product Officer, you will be responsible for creating and optimising campaigns that generate qualified pipeline across multiple products. You’ll take ownership of execution, testing, and performance, while collaborating closely with Corporate Communications, Customer Communications, Product, and Design teams.

This is a hybrid role, giving you the flexibility to work from home while also connecting with the team in our Milton Keynes office 3 days per week.

Responsibilities include but are not limited to:

• Plan, launch, and optimise growth campaigns across paid search, paid social, organic, and targeted outreach.
• Build and test landing pages, funnel journeys, and nurture sequences.
• Write and test ad copy & growth‑focused content (short‑form, landing pages).
• Own experimentation: A/B testing, audience refinement, messaging, and offer optimisation.
• Manage attribution, UTM discipline, dashboards, and reporting cadence.
• Drive SEO improvements through keyword strategy and conversion content.
• Collaborate closely with Sales, Product, and your divisional lead to align on ICPs and commercial goals.
• Work with design and comms teams to support campaign assets and message consistency.
• Document learnings, maintain a growth backlog, and scale what works.

The ideal candidate will possess the following qualification, skills, knowledge, and attributes:

• 2+ years experience in B2B performance/growth marketing (health/tech/SaaS ideal)
• Proven experience driving pipeline through paid, organic, and funnel optimisation
• Hands‑on experience with:
• Google Ads / Linked In Campaign Manager
• GA4, GTM
• Hub Spot or Salesforce
• Web/landing page builders (Word Press, Webflow or similar)
• Strong copywriting and creative judgement
• Bias to action and comfort shipping fast and learning fast
• Confident analysing data and making commercial decisions
• Curiosity, humility, and a builder mindset

What Success Looks Like

• Increased qualified inbound pipeline and new customer acquisition and increased cross‑sales
• Lower CPL / CAC and faster payback
• Consistent improvements in conversion rates
• A visible, steady cadence of experiments and learnings
• Predictable and repeatable growth motions across markets

Reporting directly to the Chief Product Officer, you will:

• Build and scale growth engines across multiple healthcare product lines
• Work directly with leadership in a fast‑moving, ambitious healthtech environment
• Be backed by strong support functions and a modern marketing technology stack
• Enjoy the freedom to experiment, test, learn, and lead with data

At Lanas, you can expect challenging projects, task ownership, continuous training and professional development, and ultimately, the chance to grow a career in an experienced company directly helping to improve patient care. Further, you can also expect:

• Company matched pension scheme.
• 22 days annual leave, increasing yearly up to 26 days.
• Up to 18 weeks paid maternity leave.
• Flexible working/work from home opportunities.
• 2 paid CSR Volunteering/Charity Days per year.
• 1 Wellbeing Day per year.
• Full access to our Employee Assistance Programme.
• Regular wellbeing supports and webinars.
• Annual leave purchase scheme.
• Working abroad opportunities – 20 working days per year.

Lanas is an equal opportunities employer.

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