Vice President of Sales, CAD Stablecoin Launch

Tetra Digital Group is at the forefront of Canada’s digital finance evolution, building secure, compliant infrastructure that’s paving the way for institutional adoption of digital assets. Backed by $10 million from leading players like ATB Financial, National Bank, Shopify, and Wealthsimple, we’re launching CAD Digital (CADD), Canada’s first fully regulated stablecoin issued by a financial institution. Founded in 2019, we combine the rock-solid stability of a regulated trust company with the speed and innovation of a high‑growth startup.

We’re not just custodians; we’re creating the foundation for a multi‑billion‑dollar digital economy in Canada.

Who You Are

You’re a go‑to‑market powerhouse with a knack for turning innovative products into widespread adoption. Reporting to the Program Manager for our stablecoin launch, you’ll lead GTM strategy and partnerships for CAD Digital, driving distribution, revenue, and ecosystem growth. You’ve thrived in ambiguous settings at fintechs or financial institutions, forging strategic alliances and launching products that scale. You’re agile, deeply resourceful, and accountable, someone who can handle a wide‑ranging mandate, navigate complex stakeholder landscapes, and deliver results that seem impossible on paper.

What You’ll Be Doing

Develop and execute the full GTM strategy for CAD Digital, including positioning, pricing, channel strategy, marketing, and sales enablement.

Build and manage a high‑impact partnership pipeline with banks, fintechs, payment providers, corporates, and ecosystems to drive integration and usage.

Lead our design partner program, collaborating with early adopters to refine use cases, gather feedback, and secure flagship launches.

Craft compelling narratives and materials to evangelize CAD Digital to institutional audiences, regulators, and industry events.

Drive revenue‑focused initiatives, tracking metrics like partner acquisitions, transaction volume, and market share.

Coordinate cross‑functionally with product, compliance, and legal to ensure partnerships align with regulatory requirements.

Represent Tetra in industry forums, negotiations, and high‑stakes meetings to build trust and momentum.

What We’re Looking For

Experience

7+ years in GTM, business development, partnerships, or sales roles within fintech, payments, digital assets, or financial services, with a track record of launching and scaling products in regulated environments.

Several prior experiences building ecosystems or distribution networks in ambiguous, early‑stage initiatives.

Proven success closing strategic partnerships with large institutions and driving measurable adoption.

Knowledge and Skills

Strong grasp of the Canadian fintech landscape, stable coins, on‑chain payments, and regulatory considerations.

Exceptional relationship‑building and negotiation skills, with experience managing senior stakeholders.

Analytical mindset for market sizing, competitive analysis, and performance tracking.

Proficiency in GTM tools (e.g., CRM like Salesforce, analytics platforms).

Personal Attributes

Thrives in ambiguity:
Excels at creating go‑to‑market playbooks from scratch while adapting to shifts.

Agile and resourceful:
Quickly pivots strategies and finds unconventional paths to wins.

Highly accountable:
Owns broad mandates with end‑to‑end responsibility and delivers under pressure.

Builder mentality:
Makes incredibly difficult partnerships and launches happen through persistence and creativity.

What’s in it for You

Pioneer a landmark product:  Build Canada’s digital standard from the ground up and shape the future of payments.

Fast‑track growth:  Work directly with our CEO and leadership in a high‑visibility role with clear paths to senior positions.

Competitive compensation:  Attractive salary, meaningful equity, full benefits, and the backing of a profitable, well‑funded company.

Dynamic team:  Join sharp, driven colleagues in a culture that rewards bold ideas and hard work.

Hybrid flexibility:  Based in Toronto, with a mix of in‑office collaboration and remote work (full‑time in‑office during onboarding).

Before You Apply

Tetra isn’t for everyone. We’re moving fast in a high‑stakes space, if…