Digital Advertising Specialist

Join to apply for the Digital Advertising Specialist role at Geear (formerly Web Strategies Inc)

Geear, a Hubspot Diamond Partner, Google Ads Partner, & Microsoft Ads Partner, and voted one of the Best Places to Work in Virginia, is growing, and we want you to be a part of it! We're looking for an experienced Digital Advertising Specialist to support our growing client work. If you have deep expertise with Google Ads, Meta Ads, and Linked In ads, we’d love to hear from you!

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* Note:

Geear is based in Richmond, Virginia but currently operating 100% virtually and will continue to do so for the foreseeable future***

Build best-in-market campaigns on Google Ads, Microsoft Ads, Meta, Instagram, Linked In and more. You will work alongside account leaders and designers to conceptualize and execute effective digital ad campaigns.

Analyze and optimize. Test, observe, improve. We are a culture of strategic planning, agility, and data-driven results. We’ll empower you to figure out what’s working, what’s not, and adjust as necessary.

Specific digital advertising tasks to include:

• Strategy development, including keyword & audience targeting research across Search, Display, Demand Gen, Performance Max, Paid Social, CTV & Video campaigns
• Campaign monitoring and optimization to maximize performance
• Write ad copy and provide recommendations on creative/artwork
• Create and run A/B ad tests
• Work from anywhere, but travel to Richmond, VA twice yearly for our in-person retreats

• Someone who loves digital advertising and how it can help businesses. We emphasize driving measurable results for our clients and we use digital advertising to help do that
• Someone who proactively seeks out new ideas for testing opportunities
• Someone who loves creating conversion funnels
• Someone who loves finding keyword opportunities in a crowded space
• Someone who gets a thrill seeing a CTR increase or cost per acquisition decrease
• Someone who gets excited watching their campaigns generate conversions
• Someone who understands how to use data to find insights and create an effective strategy
• Someone who wants to grow their knowledge and experience in digital advertising

A digitally-obsessed team in which you learn from professionals in one of the top online marketing teams in the area.

A positive, healthy company culture steeped in our core values of Growth, Empathy, Essentialism, Accountability, and (doing what's) Right. That's why we named our company GEEAR, after our core values.

A growing agency voted one of the Best Places to Work in Virginia in 2018, 2019, 2020, 2021, and 2022.

A Google Partner, Microsoft Ads Partner and Hubspot Diamond Partner.

As an employee-first organization, we want to make sure our team members are set up for success. When you win, everyone wins. Therefore, we are proud to offer the following benefits:

• 4-Day Workweek. We recognize the incredible impact wellness and balance have on productivity, quality of work, and employee experience and are eagerly piloting a four-day work week.
• Fully remote office. We don't think you need to be in an office to do great work. If you prefer an occasional change of scenery outside the office, we will cover some or all of the cost of a coworking membership.
• Group health, dental, vision and life insurance plans at a very low cost
• 401k savings plan with employer match helps you save some for later
• Student loan assistance plan that makes monthly contributions directly to your student loan principal (at no cost to you)
• $2000 computer and home office allowance to make sure you have all the equipment you need to do your job well and comfortably
• $500 annual education stipend
• Unlimited paid time off
• Training. You will be trained and certified on the latest digital marketing methods and platforms.
• A clear track for career growth, increased responsibilities, and increased compensation.

Think of yourself as the digital advertising expert for our clients. Your job is to meet with our internal client success managers, discuss strategy, make recommendations, then put the plan into action.

You’ll spend your day doing a combination of…