Senior Project Manager - Digital Advertising; Remote

Position: Senior Project Manager - Digital Advertising (Remote)
Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That's why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

For more information, visit  or follow Vericast on Linked In.

Job Description

The Senior Project Manager - Digital Advertising leads high-impact, complex projects and programs that drive our digital advertising capabilities forward. This role combines strategic project leadership with hands-on execution, managing initiatives that span marketing technology implementation, digital campaign platforms, data integration, and cross-functional digital transformation efforts. You'll orchestrate projects from inception through delivery, ensuring solutions are delivered on time, within budget, and aligned with business objectives.

As a trusted advisor to stakeholders and a mentor to project teams, you'll bridge technical and business domains while championing agile methodologies and modern project management practices.

KEY DUTIES/RESPONSIBILITIES

Project Leadership & Delivery:
Lead end-to-end delivery of complex digital advertising projects,

including marketing technology stack implementations, programmatic advertising platforms, ad

tech integrations, and campaign automation solutions. Drive projects through all lifecycle phases

using hybrid methodologies (Agile, Scrum, Waterfall) tailored to project needs. Manage project

scope, timeline, budget, and quality standards to ensure successful outcomes. Navigate

dependencies across digital advertising platforms (DSPs, DMPs, CDPs, ad servers) and ensure

seamless integration. (25%)

Digital Advertising Initiatives:
Support implementation and optimization of digital advertising

technologies including programmatic platforms, attribution tools, audience management systems,

and marketing clouds. Coordinate cross-functional teams on projects involving ad campaign

workflows, creative asset management, targeting capabilities, and performance measurement

frameworks. Partner with marketing, analytics, and data science teams to deliver projects that

enhance digital advertising effectiveness and ROI. Manage vendor relationships with ad tech

providers, agencies, and platform partners. (20%)

Stakeholder Communication &

Collaboration:

Serve as primary point of contact for project teams,

business owners, and executive sponsors. Deliver clear, concise project communications including

status reports, executive dashboards, and risk assessments. Facilitate stakeholder alignment

through sprint reviews, steering committee meetings, and governance sessions. Present project

updates and recommendations to leadership using data visualization and storytelling techniques.

(20%)

Team Coordination & Resource Management:
Coordinate distributed, cross-functional teams

including developers, data engineers, marketing technologists, UX designers, and business

analysts. Manage daily standups, sprint planning, retrospectives, and other agile ceremonies.

Monitor team velocity, burndown metrics, and progress against OKRs. Request and allocate

resources based on skill requirements and project priorities. (15%)

Change Management & Adoption:
Partner with business units to ensure smooth implementation

of digital advertising solutions. Develop and execute change management plans including training,

documentation, and communications. Validate that new capabilities are adopted and process

controls are established. Review deliverables to ensure alignment with acceptance criteria and

business objectives. (10%)

Mentorship & Knowledge Sharing:
Stay current on emerging trends in project management, agile

practices, and digital advertising technology. Contribute to PMO process improvements and

development of reusable templates and frameworks. Provide input to performance reviews for

project team members. (5%)

Risk & Change Management:
Identify, assess, and mitigate project risks and dependencies.

Evaluate scope changes and their impact on timeline, budget, and resources. Present change

requests and recommendations to leadership with supporting analysis. Maintain RAID logs (Risks,

Assumptions, Issues, Dependencies) and escalate as needed. (5%)

Qualifications

EDUCATION

Bachelor's degree in Business, Computer Science, Marketing, Communications, or related field;

Master's degree or MBA preferred

EXPERIENCE

10+ years managing large-scale, cross-functional projects and programs in digital marketing,

advertising technology, or related domains

Experience supporting digital advertising initiatives such as marketing automation, programmatic

platforms, analytics implementations, or martech stack integrations

Experience working in an advertising agency is highly preferred, providing…