Senior Organic Growth Manager; Hybrid

Position: Senior Organic Growth Manager (Hybrid)
Join to apply for the  Senior Organic Growth Manager (Hybrid)  role at  Homebase .

Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast‑moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real‑world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.

So what do you say, are you in?

Your Impact Starts Here
We're looking for a  Senior Organic Growth Manager  to own Homebase's organic growth strategy across site performance, on‑page SEO, Reddit community building, offsite links, citations and sentiment, partner co‑marketing, and organic mobile. This isn’t a traditional SEO role—it's built for a strategic marketer who specializes in organic growth, thinking about customer problems, product positioning, and revenue impact alongside technical SEO and emerging GEO strategies.

Key Responsibilities
Site Performance & SEO/GEO Strategy (40%)

Drive industry‑leading site performance, working collaboratively with our web team and technical SEO consultant to monitor, ideate, and install fixes and upgrades to our website’s technical and structural health.

Own strategy and execution of key on‑page SEO projects like programmatic SEO hubs, SEO product & features pages, and SEO tools to drive impact across our funnel.

Run consistent SEO tests across our site, including H2 tweaks, structural changes, schema improvements, FAQ strategy, and title tweaks.

Reddit & Offsite SEO/GEO Strategy (30%)

Build our Reddit community strategy from the ground up, engaging small business owners with white‑hat tactics.

Oversee our white‑hat backlinking program, citation development, and LLM sentiment management program.

Create valuable relationships with partners (Clover, Shopify, Square, etc.) to acquire backlinks and co‑marketing opportunities.

Organic Mobile Strategy (10%)

Own our mobile sign‑up performance, working with our organic mobile agency to test improvements across iOS and Android stores.

Go Faster with AI Tools (10%)

Strategically build and implement AI flows using tools like Claude, Air Ops, and Agent Builder.

Analyze, Analyze, Analyze (10%)

Monitor key reports in Google Search Console, Amplitude, Looker, and Profound to ensure SEO and GEO performance is up.

Own monthly reporting for SEO & GEO channels, building summary reports for the executive team.

Role Criteria

Strategic SEO Leadership: 7‑9+ years of organic growth experience in B2B SaaS, driving measurable impact.

Full‑Funnel Marketing Mindset:
Think about organic growth as a marketer first, SEO second.

Technical Partnership & On‑Page Expertise:
Partnered with technical SEO consultants and web teams.

Community & Offsite SEO/GEO Mastery:
Built community‑based marketing strategies and managed white‑hat backlink programs.

Agency & Cross‑Functional Leadership:
Managed external partners and internal collaboration.

AI‑Powered Workflows:
Experienced with AI tools like Air Ops, Claude API, or Agent Builder.

Data Analysis & Reporting:
Proficient in analytics tools and translating data to executive insights.

The Homie Way

Be Customer Obsessed – Solve problems with empathy and creativity.

⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

Ownership & Savings:
Stock options + TFSA/RRSP with 4% company match

Health & Wellness:
Comprehensive medical, dental, and vision for you and your dependents

⏰ Time Flexibility:
Flex time off + company holidays + designated focus periods

Family Support:
Maternity/Parental Leave EI top‑up support offered (after 6 months of service)

Work Your Way:
Work From Anywhere Month + meeting‑free weeks yearly

️ Protection Plans:
Life insurance + short/long‑term disability coverage

️ Workspace Perks:
Meals provided, team offsites, and Customer Days

Hybrid Rhythm:
Tuesdays and Wednesdays are required in‑office days to build deeper connections.

Belonging at Homebase
We're committed to fostering a welcoming space where every Homie can be their full self. If you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

At Homebase, we celebrate diversity and are proud to be an equal‑opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.

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