Web Analytics Implementation Specialist
Remote / Online - Candidates ideally in
Toronto, Ontario, M5A, Canada
Listing for:
Robert Half
Part Time, Seasonal/Temporary, Contract, Remote/Work from Home
position
Listed on 2026-01-12
Job specializations:
-
IT/Tech
Data Analyst, Data Security
Job Description & How to Apply Below
The Company
Our hospitality client based in downtown Montreal is looking for a Web Analytics Implementation Specialist for an 11 month contract. This is a hybrid opportunity, working in office 1 day per week and 4 days work from home.
The Position
The Web Analytics Implementation Specialist will manage tagging operations, data collection, and analytics platform maintenance across our digital properties. This role plays a critical part in enabling accurate, compliant, and scalable data capture to support business insights, product development, and feature launches.
Key Responsibilities:
Lead the implementation and maintenance of client-side and server-side tagging across company websites.Ensure accurate and reliable data collection for new feature launches and ongoing site enhancements.Own execution and governance of Google Tag Manager (GTM), both client-side and server-side.Build, test, deploy, and maintain GTM tags, triggers, variables, and templates in alignment with architectural and governance standards.Translate business and product requirements into clear technical specifications for tagging and data layer implementations.Partner closely with in-house developers during agile sprints to integrate and validate tracking solutions.Conduct comprehensive QA for all tracking implementations using GTM Preview, browser developer tools, and other validation methods.Identify, troubleshoot, and resolve data accuracy and implementation issues in a timely manner.Maintain detailed documentation in Confluence, including tagging logic, GTM configurations, and data layer specifications.Build and manage an internal knowledge base to reduce dependencies and single points of failure.Provide ongoing support and maintenance for GA4, GTM, and Big Query exports.Manage and prioritize the analytics implementation backlog.
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