Digital PR Director | Hybrid​/Remote

Job Description

Location:

Top Floor, The Civic Centre, Castle Hill Avenue,

We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.

Right now, we’re looking for a Digital PR Director to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.

We believe in flexible working, diverse voices and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges and being part of something meaningful, we think you’ll fit right in.

RIGHT TO WORK
:
Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.

NO RECRUITMENT AGENCIES
:
Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.

WORK LOCATION & FLEXIBILITY
:
Hybrid/Remote. We’re open to discussing arrangements that work best for you.

DURATION
:
Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).

PACKAGE
:
Starting from £49,000 DOE +Benefits. We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.

As our Digital PR Director, you’ll take ownership of our Digital PR service offering, setting the vision, standards and direction for how we deliver high-impact, performance-led Digital PR for our clients.

You’ll play a pivotal role in shaping how Digital PR operates at Sleeping Giant Media from strategy and innovation through to delivery, reporting and team development. Working closely with the Head of Content & Digital PR, you’ll help evolve our offering, drive revenue growth and ensure our work consistently delivers tangible results.

• Owning and developing the Digital PR service, refining ways of working and driving continuous improvement in quality, efficiency and effectiveness.
• Leading Digital PR strategy across key accounts, from ideation through to delivery, reporting and optimisation.
• Setting campaign KPIs and leading on performance reporting, including metrics such as brand presence, sentiment, backlink acquisition and citations in AI engines.
• Leading on Digital PR sales proposals, supporting new business wins and client retention.
• Working collaboratively with SEO, Content, Accounts and Project Management teams to deliver integrated, holistic strategies.
• Developing and maintaining scalable Digital PR processes, including the responsible use of AI to improve efficiency and innovation.
• Mentoring, coaching and developing the Digital PR team, helping them grow their skills and confidence through feedback and training.
• Keeping a strong point of view on industry trends, Digital PR innovation and publishing standards, bringing insights back into the business to inform decision-making.
• Supporting recruitment for Digital PR roles as the team grows.

You’re a strategic Digital PR leader who combines big-picture thinking with hands‑on delivery. You care deeply about quality, impact and doing things the right way, for clients, for teams and for the wider industry.

• Are an experienced Digital PR professional with a clear point of view on what ‘good’ looks like and the ability to set and uphold high standards.
• Enjoys leading, mentoring and developing people and take pride in helping others grow.
• Are commercially aware, with the ability to connect Digital PR activity to wider business goals and client outcomes.
• Are comfortable operating at both strategic and tactical levels, from shaping service direction to reviewing campaign delivery.
• Think analytically and use data, insight and performance metrics to inform decisions and storytelling.
• Are naturally collaborative, working well with SEO, Content,…