Senior Manager, Digital Content Strategy & Organic - Software; Remote

Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)

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Capital One Software is redefining how enterprises engage with our data and cloud solutions. As the Senior Manager, Digital Content Strategy & Organic Growth, you will pioneer a dual‑threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI‑driven discovery. You will act as the architect of our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority.

Your core mandate is to evolve our presence from simply “ranking for keywords” to “owning the answer.” You will ensure that whether a prospect asks a search engine or a Large Language Model (LLM) about enterprise data solutions, Capital One Software is the cited expert.

We seek a visionary leader who understands that search is evolving into dialogue. If you are an innovative strategist ready to define how B2B enterprises are discovered in the age of AI and drive significant business impact through organic growth, we encourage you to apply.

• Own the roadmap for organic growth, targeting top rankings on Google and “Share of Citation” on AI platforms like ChatGPT, Perplexity, and Claude.
• Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine‑readable and optimized for LLM retrieval.
• Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets.
• Orchestrate strategies to gain mentions on high‑authority industry sites and third‑party review platforms (G2, Capterra) to validate brand authority to search algorithms.
• Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high‑intent traffic quality.
• Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high‑performing digital product that drives ROI.

• At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, focusing on B2B enterprise software or SaaS environments.
• Bachelor’s, Master’s, or PhD in quantitative fields (Engineering, CS, Economics) or an MBA with quantitative focus.

• Deep understanding of how LLMs and Retrieval‑Augmented Generation (RAG) systems retrieve and cite information. Proven ability to optimize content for answer engines (Perplexity, ChatGPT, Gemini).
• Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles.
• Experience driving off‑page visibility through digital PR, backlink strategies, and influence marketing to signal authority to search algorithms.
• Demonstrated collaboration with Product Marketers, Product Managers, Developers, and Designers to influence product roadmaps and UX.
• Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and ability to define and track new KPIs related to AI visibility.
• Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel.

Mid‑Senior level

Full‑time

Marketing, Public Relations, and Writing/Editing

Remote (Regardless of Location): $155,300 - $177,200 for Sr. Manager, Marketing

McLean, VA: $170,800 - $194,900 for Sr. Manager, Marketing

Richmond, VA: $155,300 - $177,200 for Sr. Manager, Marketing

San Francisco, CA: $186,300 - $212,700 for Sr. Manager, Marketing

Role is eligible for performance‑based incentive compensation, including cash bonuses and long‑term incentives (LTI).

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits supporting total well‑being. Learn more at the Capital One Careers…