Content Manager

Join to apply for the Content Manager role at Madison Area Technical College

This range is provided by Madison Area Technical College. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$77,655.00/yr - $90,719.00/yr

Madison College is seeking a visionary Content Manager to steward the institution’s voice and guide a cohesive, high-impact content landscape that reflects clarity, consistency, and purpose.

This role sits at the center of the college’s messaging engine by creating the playbook for how content is crafted, messages are aligned, and audiences are inspired. In this strategic role, you will build frameworks that define how the college communicates across digital, web, and print platforms, strengthening the brand, elevating institutional priorities, and creating meaningful connections with the diverse audiences we serve.

The position requires exceptional writing and editing proficiency, the ability to translate complex information into compelling, audience-centered narratives, and skill in conducting stakeholder discovery to inform content direction. With expertise in content governance across complex organizations and projects, you will bring Madison College’s mission to life through thoughtful, integrated, and future-focused storytelling that advances enrollment, engagement, and institutional impact.

FOR MORE INFORMATION AND APPLICATION INSTRUCTIONS, SEE OFFICIAL POSTING..

This is full-time, salaried position offering exceptional benefits, including participation in the Wisconsin Retirement System and some option for remote work (2-3 days per week).

The position is located in the vibrant and diverse city of Madison, Wisconsin, the state capital and second-largest city. Madison is consistently ranked as a top community in which to work, live, and play, and is located 125 miles northwest of Chicago and 77 miles west of Milwaukee. To learn more about Madison, visit

• Lead institutional content strategy by planning, developing, and overseeing content across platforms to align with audience needs, strategic priorities, and the Madison College brand.
• Exercise editorial authority and governance by writing, editing, curating, and remediating content to ensure messages are consistent, accurate, and aligned with institutional priorities.
• Provide best practices to leadership, stakeholders, and vendors on messaging, content development, and governance to enhance quality, accessibility, and consistency across the institution’s communications ecosystem.
• Guide content discovery and stakeholder engagement by leading sessions with schools and programs, synthesizing input, and framing strategies to authentically represent diverse voices while aligning with institutional goals.
• Manage editorial projects and publications such as annual reports, strategic documents, newsletters, and storytelling initiatives.
• Develop and produce engaging content for digital, print, video, and social platforms that connects audiences to the college’s mission and values.
• Integrate content across channels by collaborating with creative, web, communications, and social teams to amplify messaging and ensure a cohesive audience experience.
• Apply digital and web expertise by optimizing content using SEO, accessibility standards, and analytics to improve discoverability and measure effectiveness.
• Contribute to an inclusive, equitable, and supportive environment where all individuals feel valued, respected, and empowered.

• Proficient writing and editing skills for clear, compelling, audience-focused content across digital and print platforms.
• Knowledge of brand and messaging governance principles, including identifying and correcting inconsistent or outdated messaging.
• Knowledge of content strategy frameworks, including planning, governance, and audience journey mapping.
• Skill in leading complex editorial projects involving multiple stakeholders and timelines.
• Skill in developing accessible, audience-centered storytelling that translates complex information.
• Profic…