Sr. Performance Marketing Specialist; Remote

Sr. Performance Marketing Specialist (Remote)

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Company Description
Lingraphica is a mission‑driven organization that provides speech‑generating devices to help improve communication, speech, and quality of life for people with communication impairments. We look for candidates who enjoy working in a fast‑paced, goal‑oriented environment, and who share our commitment to helping individuals on their communication journey.

Purpose
:
We are seeking a data‑driven, results‑oriented Sr. Performance Marketing Specialist to lead the execution, optimization, and reporting of paid media campaigns across digital channels. This role is critical to driving customer acquisition, increasing ROI, and supporting full‑funnel marketing strategies through paid search, paid social, programmatic, and other performance channels.

• Own the day‑to‑day management of paid campaigns across Google Ads, Meta, Linked In, You Tube, programmatic display/retargeting, and CTV platforms (e.g., MNTN, Vibe).
• Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first‑party tracking solutions.
• Develop and execute paid media and retargeting strategies aligned with cross‑functional goals (CAC, ROAS, conversion rates, etc.).
• Monitor campaign performance daily and make real‑time optimizations to improve ROAS, CTR, CPL, and conversion rates.
• Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance.
• Partner with creative teams to produce platform‑specific ad assets, including static, video, and carousel ads.
• Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns.
• Regularly report on campaign insights and optimization recommendations to internal stakeholders.
• Stay current on emerging platforms, algorithm changes, and paid media trends.
• May be required to perform other duties as assigned.

• Certifications in one or more of these areas strongly preferred:
  Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, Linked In Marketing, or Hub Spot.
• Experience with healthcare, B2B, B2B2C, and B2C, or regulated industries preferred.
• Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising.

• Bachelor’s Degree or equivalent combination of education and experience in Marketing, Digital Media.
• 5‑7 years of hands‑on experience in digital advertising, with direct ownership of paid media campaigns.
• Proven experience managing paid campaigns across Google, Bing, Meta, Linked In, and CTV platforms.
• Strong working knowledge of tracking tools and methods:
  Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.
• Experience building and managing retargeting audiences across platforms.
• Excellent understanding of multi‑channel attribution and how paid media fits into the broader customer journey.
• Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.).
• Strong attention to detail, organization, and communication skills.

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access.

Travel is required two times per year for an in‑person team meeting and the all‑company meeting.

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

At Lingraphica, we are committed to fair and equitable compensation practices. The starting salary range for this position is $77,000 – $85,000 per year. Placement in the starting pay is based on factors such as experience, skills, education, and internal equity. In addition to competitive base pay, we offer a comprehensive benefits package and a commitment…