Senior Product Manager

Role Summary

We are looking for a Senior Product Manager to lead strategy and execution for Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) across our digital platforms. This role will define the roadmap, prioritize initiatives, and collaborate with cross‑functional teams to deliver measurable improvements in organic visibility, engagement, and conversion.

• Define and own the product vision for SEO, AEO, and GEO initiatives.
• Develop a roadmap aligned with business goals and emerging search trends such as voice, AI‑driven search, and generative experiences.
• Partner with engineering, content, and UX teams to implement technical SEO enhancements, structured data, and schema markup.
• Drive AEO initiatives for featured snippets, ensuring conversational content and structured answers.
• Lead GEO optimization for AI‑powered search engines (Google SGE, Bing Copilot, ChatGPT), adapting content and architecture for semantic relevance.
• Define KPIs (organic traffic, CTR, conversion, engagement) and monitor performance using analytics and SEO tools.
• Conduct competitive analysis and identify growth opportunities.
• Collaborate with marketing, product, and AI teams to integrate SEO strategies into broader digital experiences.
• Advocate best practices and educate stakeholders on evolving search technologies.

• 5+ years in product management with strong SEO expertise; experience in AEO and emerging AI‑driven search trends preferred.
• Proven ability to define product strategy and deliver measurable results.
• Familiarity with technical SEO, schema markup, and semantic search.
• Experience with SEO tools (Google Search Console, SEMrush, Ahrefs) and analytics platforms.
• Strong communication, leadership, and stakeholder management skills.

• Knowledge of Generative AI, LLMs, and their impact on search.
• Experience with eCommerce SEO and personalization platforms like Coveo.
• Ability to translate complex technical concepts into actionable business strategies.

• Hybrid Work Model: 2‑3 days a week in the office for our office‑based roles, with a seamless digital and physical experience.
• Flexibility & Work‑Life Balance:
  Flex My Way policies, including work from anywhere for up to 8 weeks per year.
• Career Development and Growth:
  Grow My Way programming and skills‑first approach to help you lead and thrive in an AI‑enabled future.
• Industry Competitive Benefits: flexible vacation, two company‑wide Mental Health Days, Headspace app access, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture:
  Globally recognized, award‑winning reputation for inclusion and belonging, freedom to act fast/learn fast, and stronger together values.
• Social Impact:
  Two paid volunteer days off annually and opportunities to engage in pro‑bono consulting projects and ESG initiatives.
• Making a Real‑World Impact:
  Together with our partners, help uphold justice, truth, and transparency for people worldwide.

Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt‑out, an AI system will assess the information you provide and compare it to the requirements listed for the role. Human recruiters review the AI results before making a decision.

Thomson Reuters informs the way forward by bringing together trusted content and technology that professionals need to make the right decisions. We serve legal, tax, accounting, compliance, government, and media sectors. Our products combine highly specialized software and insights to empower decision‑makers with the data and intelligence they need.

We are an Equal Employment Opportunity Employer providing a drug‑free workplace and making reasonable accommodations for qualified individuals with disabilities or sincerely held religious beliefs in accordance with applicable law. We guarantee a diverse and inclusive workplace, welcoming employees regardless of race, color, sex/gender, national origin, religion, sexual orientation, disability, age, marital status, or veteran status.

Seniority level:
Mid‑Senior

Employment type:

Full‑time
Job function:
Product Management and Marketing
Industries:
Software Development