Business Analyst

We’re on the hunt for an enthusiastic Business Analyst to join our team! In this role, you’ll take the lead or collaborate closely in driving key improvement initiatives across different areas of the business.

This is a hybrid role based at our Doncaster Group Support Centre, with 2-3 days a week onsite.

In this role, you’ll:

• Collaborate with stakeholders across various departments (e.g., Marketing, Product, Operations, IT) to understand business objectives, challenges, and opportunities related to digital channels (websites, mobile apps, social media, CRM systems, etc.)
• Translate complex business requirements into clear, concise, and detailed functional and non-functional specifications, user stories, use cases, and acceptance criteria. Conducting in-depth research and analysis of existing digital processes, systems, and data to identify areas for improvement and innovation.
• Demonstrate a deep knowledge of the requirements that have been gathered - become the SME on what is being asked for and why.
• Once requirements are signed off be able to articulate these to development teams and work with them to produce estimates for the work.
• The ability to work with both Waterfall and Agile delivery methodologies
• Facilitate workshops, interviews to gather comprehensive requirements.
• Work in conjunction with the Head of Digital Delivery to assist with building the roadmap and strategy for our group Digital platforms
• Support the testing teams when applications are being tested.
• Able to create good relationships with stakeholders and wider teams.
• Working knowledge of service management to help with understanding the impact a project can have on BAU service teams.

We’re looking for experience in:

• The ability to effectively communicate project progress, risks, issues, and decisions to relevant stakeholders.
• Good Stakeholder Management
• Analytical skills
• Business systems implementation knowledge
• IT Systems and integration experience
• Good problem solving skills

Experience /

Qualifications:

• 3+ years of experience as a Business Analyst, with a strong focus on digital products, services, or transformation initiatives.
• Proven experience in gathering, analysing, and documenting business and functional requirements for technology solutions.
• Good understanding of the software development lifecycle
• Knowledge of workflow management tools such as JIRA

We’re home to DFS, Sofology, and The Sofa Delivery Company - three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.

At DFS Group, everyone plays a part. Whether you’re supporting our brands or serving our customers, you’re helping shape the future of furniture retail. Each brand has its own identity and creative direction, but we’re united by a culture that puts people and purpose at the heart of everything we do.

Everyone Welcome

Across our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive  celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.

We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you.

Potential Annual Bonus Scheme:
Contribute to our success and get rewarded for it

Growth and Training:
Learn new skills and develop your career with us

Leave:
Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year

Discounts:
Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA

Wellbeing Perks:
Access healthcare services, an Employee Assistance Programme, and discounted gym memberships

Pension and Savings:
Join our Group Pension and Sharesave schemes

Life Assurance & Sick Pay:
Peace of mind with Life Assurance and Company Sick Pay

• Salary Competitive salary based on skills and experience
• Frequency Annual
• Contract Type Full Time
• Closing Date 05 February, 2026
• Job Category Office and Home Working
• Business Unit DFS Corporate
• Location Doncaster, United Kingdom (Incl. Northern Ireland)