Specialist, Marketing Information Management; Marketing Operations Data Scientist

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

We’re looking for an innovative and results-driven Data Scientist to join our Marketing Analytics team. In this role, you’ll play a pivotal part in shaping Nationwide’s marketing analytics strategy—developing advanced measurement frameworks, designing rigorous experiments, and leveraging AI-driven insights to inform smarter marketing decisions.

As a key contributor, you’ll transform data into actionable intelligence through cutting-edge technology and cross-functional collaboration. The ideal candidate combines exceptional analytical expertise with a strong grasp of experimental design and the ability to communicate complex ideas clearly and persuasively. Integrity, curiosity, and a passion for building next-generation analytics capabilities are essential.

If you thrive in a collaborative environment and are excited about harnessing AI platforms to unlock new possibilities in marketing analytics, we’d love to hear from you.

Key Responsibilities:

• Lead Marketing Measurement & ROI Analysis: Develop and implement robust frameworks to assess marketing effectiveness and return on investment.
• Deliver Actionable Insights: Transform complex data into clear, strategic recommendations that optimize campaigns and drive business growth.
• Advance Experimentation Practices: Design and execute A/B tests, incrementality studies, and other advanced methodologies to measure impact.
• Innovate with AI & Emerging Tech: Explore, evaluate, and build analytics capabilities leveraging AI platforms and cutting‑edge technologies to enable automation and innovation.
• Enable Data Visualization: Create and maintain interactive dashboards and reports in Power BI to support timely, data‑driven decisions.
• Collaborate Across Functions: Partner with marketing strategy, finance, and technology teams to align analytics solutions with business objectives.
• Communicate with Clarity: Present complex analytical findings in a clear, compelling manner for both technical and non‑technical audiences.
• Champion Data Integrity & Ethics: Ensure accuracy, transparency, and ethical use of data in all analyses and recommendations.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.

Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem‑solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyses. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

• Assists with multiple projects to develop…