Senior Product Manager

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** New Position:
This position is open due to an existing vacancy to support our evolving business needs.
** Senior Product Manager
** We are looking for a
** Senior Product Manager
** to lead strategy and execution for
** Search Engine Optimization (SEO)**,
** Answer Engine Optimization (AEO)**, and
** Generative Engine Optimization (GEO)
** across our digital platforms. This role will define the roadmap, prioritize initiatives, and collaborate with cross-functional teams to deliver measurable improvements in organic visibility, engagement, and conversion.
*
* About the Role:

**
* ** Product Strategy & Roadmap**  + Define and own the product vision for SEO, AEO, and GEO initiatives.  + Develop a roadmap aligned with business goals and emerging search trends (voice, AI-driven search, generative experiences).
* ** Execution & Delivery**  + Partner with engineering, content, and UX teams to implement technical SEO enhancements, structured data, and schema markup.  + Drive AEO initiatives for featured snippets, ensuring conversational content and structured answers.  + Lead GEO optimization for AI-powered search engines (Google SGE, Bing Copilot, ChatGPT), adapting content and architecture for semantic relevance.
* ** Performance & Analytics**  + Define KPIs (organic traffic, CTR, conversion, engagement) and monitor performance using analytics and SEO tools.  + Conduct competitive analysis and identify opportunities for growth.
* ** Cross-Functional Leadership**  + Collaborate with marketing, product, and AI teams to integrate SEO strategies into broader digital experiences.  + Advocate for best practices and educate stakeholders on evolving search technologies.
*
* About you:

*** 5+ years in product management with strong SEO expertise; experience in AEO and emerging AI-driven search trends preferred.
* Proven ability to define product strategy and deliver measurable results.
* Familiarity with technical SEO, schema markup, and semantic search.
* Experience with SEO tools (Google Search Console, SEMrush, Ahrefs) and analytics platforms.
* Strong communication, leadership, and stakeholder management skills.
* Apply with resume in english.
* Live in Mexico.
** Preferred

Skills:

*** Knowledge of
** Generative AI**,
** LLMs**, and their impact on search.
* Experience with
** eCommerce SEO
** and personalization platforms like Coveo.
* Ability to translate complex technical concepts into actionable business strategies.**#LI-FZ1**
* ** Hybrid Work Model:
** We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
* ** Flexibility & Work-Life Balance:
** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
* ** Career Development and Growth:
** By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
* ** Industry Competitive Benefits:
** We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
* ** Culture:
** Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values:
Obsess over our Customers, Compete to Win, Challenge (Y) our Thinking, Act Fast / Learn Fast, and Stronger Together.
* ** Social Impact:
** Make an impact in your community with our Social Impact Institute. We offer…